Digital_Marketing_and_Monetization_for_app.pptx

Digital Marketing & Monetization

1. Digital Marketing & Monetization How Apps & Games Make Money Presentation by [Your Name]

2. What is Digital Marketing & Monetization? - Digital Marketing: Promoting apps/games online (Ads, SEO, Social Media) - Monetization: Strategies to make money from apps & games - The mobile app industry is worth billions!

3. How Games & Apps Get Users (Marketing) - Paid Ads (Google, Facebook) - App Store Optimization (ASO) - Influencer & Social Media Marketing - Virality & Word of Mouth (Referrals, Memes)

4. How Apps & Games Make Money (Monetization) - In-App Purchases (IAP) - Ads (Banner, Rewarded, Interstitial) - Subscriptions & Memberships - Paid Apps (One-time purchase) - Hybrid Models (Mixing monetization strategies)

5. Case Study: Successful Monetization Examples • Candy Crush - In-App Purchases (Extra moves) • Spotify - Subscription Model • TikTok - Ads & In-App Gifts • Genshin Impact - Gacha (Randomized Purchases)

6. Key Takeaways ✅ Marketing = Getting Players ✅ Monetization = Making Money ✅ Balance user experience with revenue ✅ Freemium & ads are the most common models in mobile gaming