digital marketing Course Demo PPT || NIST

digital marketing Course Demo PPT

1. Introduction To Digital Marketing

2. WHO am I? M.Parshuram Yadav Certified From Google Certified From IBM-Watson Analytics Digital Marketing Trainer at IIBM 7 + years of Experience in Digital Marketing 2

3. What is Marketing? Marketing is nothing but bringing of awareness of unknown product into marketing is called marketing. There are many types of marketing Traditional marketing Digital marketing Influence marketing Word of mouth

4. What is Traditional Marketing? Marketing which is done offline to increase the sales Different platforms Billboards Tv Ads Radio Ads Banner Ads Print media Ads B2C

5. Launch New product or service Budget----------- 10Lakhs Billboards------ 3Lakhs Total=10Lakhs Budget Tv Ads---------- 1Lakh Revenue=13 Lakhs Radio Ads------ 1Lakh profit= 3Lakhs Banner Ads---- 2Lakhs Print media Ads--- 1.5Lakhs B2C-------------- 1.5 Lakhs

6. What is Influence Marketing ? Marketing which is done by celebrities or well known persons.

7. What is Digital Marketing? Marketing which is done on Digital platforms to increase the sales using internet. Different platforms Search engine Social media Email Mobiles Videos Apps

8. Launch New product or service Budget----------- 10Lakhs Search engine ------ 3Lakhs Total=10Lakhs Budget Social media ---------1Lakh Revenue=13 Lakhs Email- ---- 1Lakh profit= 3Lakhs Mobile---- 2Lakhs Video -- 1.5Lakhs Apps--------- 1.5 Lakhs

9. Modules We Will Cover Website creation SEO(Search engine optimization) SEM(Google Ads) SMO(Social media optimization) SMM(Social media marketing) Email marketing Video marketing Mobile marketing Google AdSense Google Analytics Google Webmaster tools ORM Affiliate marketing

10. Module 2: Website Creation

11. Example

12. Example

13. Module 5: Search Engine Marketing

14. Example

15. Example

16. Social Media Marketing

17. Organic Promotion Paid Promotion

18. Mobile Marketing

19. Video Marketing

20. Example

21. Example

22. Scope of Digital Marketing

23. Marketing Managers Brand Managers Sales Managers or Directors Public Relations (PR) Professionals Business Development Managers Senior Operations Managers Senior Executives Entrepreneurs Job seekers Work from home candidates Web designers Bloggers YouTubers Students Who can Learn DM