Digital Marketing Course for Business Owners PPT.pptx

Our Digital Marketing course’s ultimate objective is to provide participants with the tools they need to generate real business outcomes, attain long-term growth, and succeed in the digital era. Through the acquisition of expertise in digital marketing principles, enhancement of their strategic acumen, and utilization of digital platforms, entrepreneurs can open novel prospects, broaden their scope, and establish enduring connections with their target audience. For more info visit: www.mohalischoolofdigitalmarketing.com

1. "Digital marketing Course for Business Owners" Empowering Business Growth in the Digital Age

2. Importance of Digital Marketing Why Digital Marketing Matters Cost-effective marketing solutions Direct customer engagement Measurable results and adaptability Competitive edge

3. Key Components of Digital Marketing Core Areas to Focus On : Website Optimization: SEO , UX design Content Marketing: Creating and distributing valuable content Social Media Marketing: Building presence and advertising on platforms like Facebook , Instagram , LinkedIn Email Marketing: Building and engaging with your email list PPC Advertising: Using Google Ads for targeted advertising

4. Overview of Platforms

5. Building a Presence Profile creation and management Consistent content posting Advertising Tips Targeting options Budgeting Measuring success

6. Analytics and Continuous Improvement Tracking and Measuring Success Key Performance Indicators (KPIs) Tools: Google Analytics, social media insights Adapting to Change Keeping up with digital trends Continual learning and refinement of strategies