Digital Marketing course in Hyderabad

kyaswanthsai2002 22 views 11 slides Mar 11, 2025
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About This Presentation

Explore comprehensive digital marketing training in Hyderabad, designed for beginners and professionals. Gain hands-on experience with SEO, PPC, social media marketing, and content creation to boost your career prospects.
https://nidmdigitalmarketing.com/


Slide Content

MASTERING GOOGLE ADS FOR DIGITAL MARKETING SUCCESS

Introduction Understanding Google Ads Key Benefits of Google Ads Setting Up a Google Ads Campaign Budget and Bidding Strategies Measuring Performance Optimizing Google Ads Campaigns Best Practices for Successful Campaigns Conclusion TOPICS

Introduction What is Google Ads? Importance in Digital Marketing How Google Ads Drives Business Growth Understanding Google Ads Google Ads Overview Paid Search Ads Display Ads Video Ads Shopping Ads App Ads

Key Benefits of Google Ads Highly Targeted Campaigns Budget Control and Flexibility Detailed Analytics and Insights Faster Results Compared to Organic Marketing

Setting Up a Google Ads Campaign Create a Google Ads Account Define Campaign Goals Sales, Leads, Website Traffic, etc. Select Campaign Type Search, Display, Video, etc. Target Audience Location, Demographics, Interests Keyword Research Using Google Keyword Planner Clear Headline Strong CTA Mobile Optimization

6.Creating Compelling Ad Copy Headlines, Descriptions, CTAs 7.Bidding Strategy Manual Bidding Automated Bidding 8.Ad Extensions Sitelinks, Callouts, Call Extensions 9.Landing Page Optimization

Budget and Bidding Strategies Cost-Per-Click (CPC) Cost-Per-Mille (CPM) Cost-Per-Action (CPA) Choosing the Right Strategy Based on Goals Measuring Performance Key Metrics to Track Click-Through Rate (CTR) Quality Score Conversion Rate Return on Ad Spend (ROAS) Using Google Analytics for Deeper Insights

Optimizing Google Ads Campaigns A/B Testing for Ads Improving Ad Copy and Visuals Adjusting Bidding Strategies Utilizing Negative Keywords to Refine Targeting Best Practices for Successful Campaigns Understand Your Audience Focus on High-Intent Keywords Write Clear and Persuasive Ad Copy Continuously Test and Improve Align Ads with Landing Pages

Common Mistakes to Avoid Ignoring Negative Keywords Poor Budget Allocation Neglecting Mobile Optimization Overcomplicating Campaign Structure Case Studies Examples of Successful Google Ads Campaigns E-commerce Store Growth Lead Generation for a Service Business

Future Trends in Google Ads AI-Driven Automation Enhanced Personalization Interactive Ad Formats Conclusion Recap of Key Points Encouragement to Experiment and Improve

THANK YOU ! http://www.nidmdigitalmarketing.com
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