DIGITAL MARKETING course ppt by khushi.pptx

Digital marketing is the component of marketing that uses the internet and online – base digital technologies such as – desktop computer , mobile phone and other digital media platforms to promote products and services.

1. Wҽʅƈσɱҽ

2. DIGITAL MARKETING BASIC KNOWLEDGE OF SEO

3. WHAT IS DIGITAL MARKETING ? Digital marketing is the component of marketing that uses the internet and online – base digital technologies such as – desktop computer , mobile phone and other digital media platforms to promote products and services.

4. SEO FULL FORM ? SEARCH ENGINE OPTIMIZATION

5. WHAT IS SEO ? seo stands for search engine optimization , which is the process of improving the quantity & quality of traffic to a website from search engine . Seo is also called a time taken process which takes 2 to 3 months.

6. Full form of serp ? Search engine result page

7. What is serp ? The page that a search engine returns after a user submits a search query . In addition to organic search results .

8. Full form of sem ? SEARCH ENGINE MARKETING

9. What is sem ? SEM is a digital marketing practice aimed at improving a website’s visibility in search engine through paid ads & unpaid results .

10. Full form of smo ? Social media optimization

11. What is smo ? SMO is the use of social media sites to manage and enhance an organizations message & online presence. Like :- facebook , instagram , twiter , linkin etc .

12. Type of seo ? White hat seo :- to under the guardlines of the search engine its called white hat seo . Black hat seo :- to against the guardlines of the search engine it’s called black hat seo. Gray hat seo :- combination of both [ white hat & black hat seo ] its c alled gray hat seo .

13. Google bots , alg , spider , crawler …. Google bots :- Google bots [ crawler or spider ] are automated programe that discover and index website content for google search. Crawler :- crawling in seo like a search engine sending out automated explores to discover all content on your website. Index :- seo is the program where search engine like goggle store and organize your website content so it can be shown in search results . Backlink :- backlink in seo are like creadibity votes from other website influcing now high your website rank in search results .

14. WHAT IS DA & PA IN SEO ? DA :- Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank in search engine results pages (SERPs). It's a score on a scale of 0 to 100, with higher scores indicating a greater likelihood of ranking. DA is calculated using many factors, including: The number and quality of inbound links, The strength of the linking websites, Monthly organic traffic, Internal link structure, and General SEO performance . PA :- Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank in search engine results pages (SERPs). It's a score on a scale of 0 to 100, with higher scores indicating a greater likelihood of ranking. DA is calculated using many factors, including: The number and quality of inbound links, The strength of the linking websites, Monthly organic traffic, Internal link structure, and General SEO performance.

15. WHAT IS DIRECTORY SUBMISSON ? Directory submission is an SEO technique that involves submitting a website's URL and other details to online directories to improve its visibility and ranking in search engine results. The goal is to build backlinks and generate outsider links for the website, which can help increase business growth. 

16. WHAT IS CLASSIFIED SUBMISSION ? Classified submission is an SEO tool that involves posting advertisements on third-party channels to promote a business or website. These ads can include links and other relevant information, and are often posted for a few days before being deleted. Classified submission can help improve a keyword's search results ranking, and can also increase a website's visibility in search engine results. 

17. WHAT IS SOCIAL BOOKMARKING ? Social bookmarking is the practice of saving and organizing links to web pages or online resources using a browser-based tool or social bookmarking platform. These bookmarks are saved online, so users can access them from any device with an internet connection. 

18. WHAT IS IMAGE SUBMISSION ? mage submission is an off-page SEO activity that involves posting images related to your content on websites to attract an audience and improve your search results ranking. It's part of image SEO, which is the practice of improving the quality, readability, and index ability of images on a website to improve user experience and achieve better rankings in web and image search. 

19. WHAT IS BLOG SUBMISSION IN SEO ? Blog submission is an off-page SEO strategy that involves submitting content to relevant blogs and blog directories to increase a website's visibility and improve its search engine ranking: