Digital marketing course ppt by pramod..

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. WELCOME

2. DIGITAL MARKETING BY PRAMOD WHAT IS DIGITAL MARKETING ? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

3. WHAT IS SEO ? SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

4. SEO SEARCH ENGINE GOOGLE YOHOO BUING DUCK DUCK GO START PAGE ASK ME BROWSER CHROME OPERA MINI FIRE FOX MOZILLA SAFARI MICROSOFT EDGE

5. 3 TYPE SEO WHITE HAT SEO BLACK HAT SEO GRAY HAT SEO

6. 3 TYPE SEO TO UNDER THE GIDE LINE OF THE SEARCH ENGINE IS CALLED WHITE HAT SEO . BLACK HAT SEO TO AGAINST THE GUIDELINE OF THE SEARCH ENGINE IS CALLED BLACK HAT SEO. WHAT IS WHITE HAT SEO WHITE $ BLACK HAT SEO COMBINATION OF BOTH WHITE $BLACK HAT SEO

7. SEO ON PAGE SEO (TO WORK OUR WEBSITE) OFF PAGE WEBSITE (TO WORK ANOTHER WEBSITE ) (BACK LINK ) DIRECTORY SUBMISSION CLASSIFIED SUBMISSION SOCIAL BOOKMARKETING SUBMISSION IMAGE OPTION NATION $ SUBMISSION BLOG CREATION SUBMISSION BLOG COMMENTING SUBMISSION PPT SUBMISSION PDF SUBMISSION VIDEO SUBMISSION PROFILE SUBMISSION ARTICLE SUBMISSION PRESS RELEASE

8. WHAT IS SEM ? SEM =SEARCH ENGINE MARKETING (SEARCH ENGINE MARKETING is  the process of advertising to help your brand and content appear higher in search engine results. SEM uses a pay-per-click model to help companies reach target audiences and improve their visibility in search engines.

9. WHAT IS SMO? SMO= SOCIAL MEDIA OPTIMIZATION (Social media optimization is  the use of social media sites to manage and enhance an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news.

10. What is smm ? Smm = social media marketing (social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. Affliate marketing E-Commerce Amazone Flepkart Meesho Mintra A job

11. What is email marketing ? It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. Email marketing revenue is projected to grow 287 percent worldwide from 2024  What is mobile marketing ? Mobile marketing is any promotional activity that takes place on smartphones and other handheld devices such as tablets. Mobile marketing aims to reach an audience of mobile device users through methods such as push notifications, marketing emails, and advertisements.

12. web traffic Web traffic is 5 Organic web traffic Inorganic Direct Social Refferral

13. WEB TRAFFIC ORGANIC WEB TRAFFIC ? Organic traffic is the number of visitors to a website that come from unpaid search engine results, rather than from paid advertisements. It's also known as SEO traffic.  INORGANIC WEB TRAFFIC? Inorganic web traffic is the traffic that comes from paid advertising and marketing efforts, such as social media ads, display ads, and email marketing. It's also known as paid traffic or PPC DIRECT WEB TRAFFIC ? Direct web traffic is when a user visits a website without clicking on a link from another site, but instead by directly entering the URL into their browser or clicking on a saved bookmark. It can also include traffic from links in emails, PDFs, or other offline documents.  SOCIAL WEB TRAFFIC ? Social media traffic is the number of visitors to a website or mobile app that come from social media platforms. It can be organic or paid, depending on if it comes from a marketing campaign on social media . REFFERRAL WEB TRAFFIC ? Referral traffic is when a website visitor arrives from another site, rather than from a search engine or direct link. This can happen when a visitor clicks a link on a social media post or website and ends up on another site. 

14. Affliate /commission base marketing E-COMMERCE AMAZON FLEPKART MESSHO MINTRA A JOB

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