Digital marketing ecosystem

This PPT includes different types of digital marketing along with strategies.

1. Digital Marketing Ecosystem Sarang A. Dhandare PGDM (2020-22) Term- I Jaipuria Institute Of Management,Indore

2. Contents :- What Is Digital Marketing Ecosystem ? Types Of Digital Marketing. Digital Marketing Strategies . Jaipuria Institute Of Management,Indore

3. What Is Digital Marketing Ecosystem ? Consideration of  online marketing to be an ecosystem – a system of interconnecting and interacting parts – formed by three distinct areas of content creation: search engine optimization, social media, and target  marketing is nothing but the Digital Marketing Ecosystem. Jaipuria Institute Of Management,Indore

4. Types Of Digital Marketing : SEO(Search Engine Optimization) Social Media Marketing. Email Marketing. Display & Video Advertising. Affiliate Marketing. Content Marketing. Jaipuria Institute Of Management,Indore

5. SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it's simply quality control for websites . 1. SEO (Search Engine Optimization ): Jaipuria Institute Of Management,Indore

6. 2. Social Media Marketing: Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Jaipuria Institute Of Management,Indore

7. 3 . Email Marketing: Email marketing is a form of direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases. Jaipuria Institute Of Management,Indore

8. 4. Display & Video Advertising: Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action. Jaipuria Institute Of Management,Indore

9. 5. Affiliate Marketing: It is commsion based marketing. Find Product. Promote Products. Track Sales. Earn Commission. Jaipuria Institute Of Management,Indore

10. A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services is called content marketing. 6 . Content Marketing: Jaipuria Institute Of Management,Indore

11. Jaipuria Institute Of Management,Indore Digital Marketing Strategies: Stay Nimble. Deeply Understand Your Customer. Focus On The End Result. Use Content For Lead Generation. Go Live & Use Audio. Use Content To Show Authority & Authenticity. Review & Refine.

12. Jaipuria Institute Of Management,Indore THANK YOU