Digital Marketing for Beginners.pptx

This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.

1. Introduction to Digital marketing and its impacts on today's businesses. Andrew Akol, Digital Enthusiast 

2. Definition of digital marketing Digital marketing refers to the creation and dissemination of content through digital media channels —websites, landing pages, social media, email, and mobile applications and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click 

3. Getting Started with Digital Marketing

4. Getting started with digital marketing Here are some steps to get you started with digital marketing Study the marketspace and analyze your competitors' offerings, price points, and marketing material. Identify and study the businesses that you are going to compete with. Define your target audience and create buyer personas. Develop a digital marketing strategy that aligns with your business goals. Implement your strategy using various digital marketing techniques. Monitor your results and adjust your strategy accordingly.

5. Types of Digital marketing Social media marketing Content marketing Affiliate marketing Email marketing  Influencer marketing Online advertising  Search Engine Optimization SEO Mobile Marketing Search Engine marketing  Pay-per-click marketing 

6. Social Media Marketing  SMM involves promoting products or services through social media platforms such as Facebook, Twitter, and Instagram. This involves creating engaging content, building a following, and managing customer interactions.

7. Affiliate marketing  Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process

8. Content marketing Content marketing involves creating valuable and relevant content to attract and retain a target audience. This can include blog articles, videos, infographics, and podcasts.

9. Email marketing Email marketing involves sending targeted emails to potential or existing customers. This method is highly effective for nurturing leads and maintaining relationships with customers.

10. Influencer marketing Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

11. Online advertising  Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users

12. Search Engine Optimization SEO is the practice of optimizing your website so that it appears higher in search engine results pages (SERPs). This can be done by creating high-quality content, keyword research, and link building.

13. Mobile marketing Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.

14. Search Engine marketing  Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising

15. Pay-perc-click PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked . Simply, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your site, in addition to driving website visits organically.

16. Creating a Digital Marketing Plan

17. Steps to Creating a Digital Marketing Plan  

18. Measuring results and refining strategies 

19. Metrics to track:   Common metrics include website traffic, search engine rankings, conversion rates, social media engagement, email open and click-through rates, and customer lifetime value. Tools for measuring success:  There are many tools available to measure the success of digital marketing campaigns, such as Google Analytics, SEMrush, Hootsuite, and Mailchimp. Analyzing data and making adjustments:  Analyzing data from your campaigns allows you to identify areas for improvement and make data-driven decisions about refining your strategies. Continuous improvement:   Digital marketing is an ongoing process that requires constant monitoring and optimization to ensure continued success.

20. Conclusion Andrew Akol, Digital Enthusiast

21. Conclusion  Andrew Akol, Digital Enthusiast