Digital Marketing for your small business

social media
for your small business

1. social media
ROSSTECH INSTITUTE  /  DEPARTMENT OF COMMUNICATION
V.01
FOR YOUR SMALL BUSINESS
A GUIDE TO USING

2. a quick note
SOCIAL MEDIA FOR SMALL BUSINESSES / A QUICK NOTE
01
Social media is an integral
part of any small business
success strategy. In fact, in
today’s day and age, small
businesses cannot afford to 
ignore social media.

3. SOCIAL MEDIA FOR SMALL BUSINESSES / THE FIGURES
02
74%
of online adults use
social networking
sites everyday
57%
of your sales
funnel may be
accounted for by
social media
81%
of consumers research
online before making
big purchases
the figures

4. promotion
vs
engagement
extends your engagement
efforts by presenting a
valuable offer that’s based on
your customers’ interests and
needs. Social media amplifies
your efforts so you can be
found by a wider audience to
grow your business.
SOCIAL MEDIA FOR SMALL BUSINESSES / PROMOTION VS ENGAGEMENT
03
is rooted in consistently
sharing insight and providing
value every time you connect
with a customer. This
establishes credibility while
building trust and inspiring
customers to tell their friends
about you. 

5. SOCIAL MEDIA FOR SMALL BUSINESSES / MARKETING BUDGET
04
low
marketing
budget?
When you take into consideration
the cost of traditional marketing and
compare it to social media marketing,
it becomes clear that social media
marketing comes out on top. Even a
small business with a low marketing
budget can afford using Facebook Ads
or investing in Promoted Pins.

6. SOCIAL MEDIA FOR SMALL BUSINESSES / SET THE STAGE
05
01
Before developing your actual 
social media strategy, it’s
necessary to first do a bit of
prep work and define your
target audience as well as your
initial goals.
set the stage

7. SOCIAL MEDIA FOR SMALL BUSINESSES / DEFINE YOUR GOALS
06
02
Once you know the type of
customer you want to attract,
it’s time to set some goals. What
do you hope to gain from your
business social media strategy?
define & set
your goals

8. SOCIAL MEDIA FOR SMALL BUSINESSES / DEFINE YOUR GOALS
07
. specific
. measurable
. attainable
. relevant
. time-oriented
YOUR GOALS MUST BE:

9. SOCIAL MEDIA FOR SMALL BUSINESSES / WHY USE SOCIAL MEDIA
08
"Marketing is no longer about
the stuff that you make, but
about the stories you tell."
WHY USE SOCIAL MEDIA?
—SETH GODIN

10. thank you!
ROSSTECH INSTITUTE  /  DEPARTMENT OF COMMUNICATION
V.01
FOR YOUR TIME