Digital marketing google ads ppt for students

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It encompasses a wide range of strategies and tactics aimed at reaching and engaging a target audience through the internet and other electronic means. Key components of digital marketing include

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2. -@- INTRODUCTION ess

Digital Marketing

Types of Google Ads Campaigns

1) Search campaign
2)Display campaign
3)Video campaign
4)App campaign
5)Shopping campaign

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3. a DISCUSSION * * * * *

Discussion 1

1) SEARCH CAMPAIGN

+ A search campaign is a digital marketing campaign.

+ Search campaigns allow you to place ads across
google’s vast network of search results.

+ You can show ads to people activity searching online
for your products and services.

+ This means your business will show up on the search

engine results page(SERP) (Search Engine Result
Page)

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2) Display campingn D

+ A display campaign is a type of advertising A2=
campaign that allows you to reach people
worldwide across millions of websites.
¢ Display media consists of text, image, video,
audio, and motion ads, which display on
websites, apps, and social media platforms.
+ Displaying google ads is known as (GDN)
(Google Display Network)

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6. ° Example for display Campaign AAA AR NAN

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3) video campaign

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