DIGITAL MARKETING INSTITUTE IN BTM BENGLORE

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1. Digital
Marketing
www.nidmindia.comPresented By:
Taniya Dhar

2. The Power of Digital Marketing
Digital marketing encompasses all marketing
efforts using the internet and electronic
devices. It leverages online channels such as
search engines, social media, email, and
websites to connect with current and
prospective customers.
Importance
Digital marketing is essential in today’s
business environment because it reaches
customers where they spend most of their
time—online.

3. Key Components of Digital Marketing
Some key components of Digital Marketing
01
SEO (Search Engine Optimization):
Improving the visibility of a website on
search engines like Google.
02
Content Marketing: Creating and
distributing valuable content to attract
and engage a target audience.
03
Social Media Marketing: Using platforms
like Facebook, Instagram, and LinkedIn to
promote products/services.

4. Benefits of Digital Marketing
Wider Reach:
- Digital marketing allows businesses to reach a global audience, unlike traditional
marketing methods which may be limited by geography.
Cost-Effective:
- Compared to traditional marketing, digital marketing is more affordable and
delivers a higher return on investment (ROI).
Measurable Results:
- Digital marketing provides clear metrics and analytics, enabling businesses to
track the effectiveness of their campaigns in real-time.

5. Role of SEO in Digital Marketing
What is SEO?:
- SEO involves optimizing your website to rank higher in search engine results pages
(SERPs), increasing organic (non-paid) traffic to your site.
Why It’s Important:
- Higher rankings lead to more visibility, which translates to more traffic, leads, and
sales.
How It Works:
- Through keyword optimization, high-quality content, and technical improvements
to the website’s structure and speed.

6. Content Marketing
Why Content Matters:
- Content is the foundation of all digital marketing
efforts, providing value to customers and helping
to build brand authority.
- Types of Content:
- Blogs: Regular posts that educate and engage
the audience.
- Videos: Visual content that can explain complex
ideas quickly.
- Infographics: Visual representations of data and
information.
- Impact on Customer Engagement:
- Well-crafted content builds trust and keeps
customers coming back for more.

7. Social Media Marketing
Overview:
Social media platforms offer businesses a powerful way to connect with their
audience, share content, and promote products/services.
Popular Platforms:
Facebook: Great for community building and advertising.
Instagram: Ideal for visual content and younger audiences.
LinkedIn: Focuses on B2B relationships and professional networking.
Benefits:
Increased brand awareness, direct customer interaction, and the ability to create
viral content.

8. The Power of Email Marketing
Why Email Marketing?
Email marketing is a direct and personal way to reach your audience, offering high
ROI with targeted campaigns.
Types of Emails:
Newsletters: Keep your audience informed about updates and news.
Promotional Emails: Highlight special offers and discounts.
Transactional Emails: Confirmations and receipts that can include upsell
opportunities.
Effectiveness:
Email marketing can drive traffic, increase sales, and nurture longterm customer
relationships.

9. PayPerClick (PPC) Advertising
What is PPC?:
PPC is an online advertising model where advertisers pay each time a
user clicks on their ad.
How it Works:
Ads appear on search engines or social media platforms, targeting
users based on keywords or demographics.
Benefits:
Immediate traffic, control over budget, and measurable ROI.
Examples of PPC Platforms:
Google Ads: The most popular PPC platform, ideal for search ads.
Facebook Ads: Allows for highly targeted social media ads.

10. www.nidmindia.com
#No 23, Venkateshwara Complex, 1st
floor, 9th B and C Main, Dr. Puneeth
Rajkumar Road, KEB Colony, BTM 1st
Stage, Bengaluru, Karnataka, India
560029
[phone]
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