digital marketing pdf by yash gupta from dics

Digital marketing encompasses a wide array of strategies and techniques used to promote products and services through digital channels. This field has evolved significantly with the rise of the internet and mobile technology, allowing businesses to engage with consumers in innovative ways.

2. WHAT SI DIGITAL MARKETING ?
Digital marketing refers to the use of various online platforms and digital
technologies to promote and sell products or services. It encompasses a wide
range of strategies and tools that leverage the internet and digital media,
including websites, social media, email, mobile apps, and search engines.

3. SEO, or Search Engine
Optimization, is the
process of enhancing a
website's visibility in
search engine results
pages (SERPs) to attract
more organic (non-paid)
traffic. The primary goal of
SEO is to ensure that a
website ranks higher for
relevant search queries,
thereby increasing the
likelihood of attracting
visitors who are searching
for specific products or
services.

4. White Hat Seo
Black Hat Seo
Grey Hat Seo

5. White hat SEO refers to
ethical search
engine optimization practi
ces that comply with
the guidelines set by major
search engines like Google.
These techniques
are designed to improve a
website's visibility and
ranking in search
results while
providing value to users,
rather than attempting
to manipulate
search engine
algorithms through
deceptive methods.

6. White hat SEO refers to
ethical search
engine optimization practi
ces that comply with
the guidelines set by
major search engines
like Google.
These techniques
are designed to improve a
website's visibility and
ranking in search
results while
providing value to users,
rather than attempting
to manipulate
search engine
algorithms through
deceptive methods.

7. Grey hat SEO refers to a
set of search engine
optimization practices
that fall between the
ethical boundaries of
white hat and black
hat SEO. While grey hat
techniques do not
explicitly violate
search engine guidelines,
they often
exploit loopholes and can
be considered morally
ambiguous. This
approach is
typically used by
marketers seeking
quicker results
without fully engaging in
unethical practices.

8. Web traffic refers to
the data sent and
received by visitors
to a website,
encompassing the
total number of users
who visit a site over
a specific period. It is
a critical metric for
assessing a website's
popularity and
effectiveness in
attracting an
audience.

9. Organic Web Traffic
Direct Web Traffic
Reffral Web Traffic
Social Web Traffic
Inorganic Web
Traffic(other)

10. Web traffic refers to the
data sent and received
by visitors to a website,
encompassing the total
number of users who
visit a site over a
specific period. It is a
critical metric for
assessing a website's
popularity and
effectiveness in
attracting an audience.

11. Direct web traffic refers
to visitors who arrive
at a website without a
traceable
referral source.
This typically
includes users who
either type the website's
URL directly into their
browser, use a
bookmark to access
the site, or click on a
link in an email or
other offline document.

12. Referral web traffic refers
to visitors who arrive at a
website by clicking on
a hyperlink from another
site, rather than through
direct navigation or search
engine results. This type of
traffic is essential for
understanding how
external sources
contribute to a website's
overall visitor count and
can significantly impact its
visibility and authority.

13. Social web traffic refers
to visitors who arrive at
a website from social
media platforms like
Facebook, Twitter,
Instagram, LinkedIn,
and Pinterest. It is a key
metric for measuring the
success of social media
marketing efforts and
understanding user
behavior.

14. Inorganic web traffic refers
to visitors who arrive at a
website through paid
means rather than through
organic search results. This
type of traffic is generated
by strategies that involve
financial investment, such
as pay-per-click (PPC)
advertising, social media
ads, and affiliate
marketing.

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