Digital Marketing ppt.pptx vision institute

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1. Digital marketing syllubus

2. Introduction to Digital Marketing Understanding the digital landscape Difference between traditional and digital marketing Importance of digital marketing in today's world Key components of digital marketing

3. Search Engine Optimization (SEO) On-page SEO (keywords, meta tags, content optimization) Off-page SEO (link building, directory submissions) Technical SEO (website structure, mobile-friendliness) SEO tools and analytics

4. Search Engine Marketing (SEM) Paid search advertising (Google Ads, Bing Ads) Keyword research and bidding strategies Ad creation and optimization Campaign tracking and analysis

5. Social Media Marketing Major social media platforms (Facebook, Instagram, Twitter, LinkedIn) Social media strategy development Content creation and curation Social media advertising Social media analytics

6. Content Marketing Content strategy development Content creation (blog posts, articles, infographics) Content distribution (email marketing, social media) Content marketing metrics

7. Email Marketing Email marketing best practices Email list building Email campaign creation and optimization Email marketing automation

8. Web Analytics Web analytics tools (Google Analytics, Adobe Analytics) Key metrics and KPIs Data analysis and interpretation Making data-driven decisions

9. Mobile Marketing Mobile marketing trends Mobile website optimization App store optimization (ASO) Mobile advertising

10. E-commerce Marketing Online store setup and optimization Product listing and optimization Payment gateways and shipping E-commerce marketing strategies

11. Additional Topics (Depending on Course Focus): Influencer marketing Affiliate marketing Video marketing Display advertising Social media advertising platforms (Facebook Ads, Instagram Ads) Digital marketing ethics and regulations

12. Digital Marketing Strategy and Planning Digital marketing planning process Setting goals and objectives Target audience analysis Budgeting and resource allocation Campaign tracking and evaluation

13. Note This is a general outline, and specific courses may cover additional or more in-depth topics. It's also essential to stay updated with the latest trends and best practices in digital marketing.