Digital_Marketing_Presentation.ppt Mohammed

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1. Digital Marketing Presentation Market Research & Target Audience

2. What is Market Research? Collecting and studying information about customers, competitors, and the market Helps businesses understand what people want and how they behave Guides decisions like product design, pricing, and promotion

3. Types of Market Research Primary Research: Collecting new information directly (surveys, interviews, focus groups) Example: Asking people about their opinion on a new product Secondary Research: Using existing information (reports, articles, government data) Example: Reading an industry report on market trends

4. Target Audiences in Digital Marketing Demographic: age, gender, income, education, occupation Psychographic: lifestyle, values, interests, personality Geographic: location, country, city, climate, rural/urban Behavioral: buying habits, product usage, brand loyalty

5. Buyer Personas A simple profile of your ideal customer Includes: age, job, goals, challenges, interests Helps create better ads and content Example: Tech-savvy college student who loves online shopping and budget-friendly products