Digital Marketing Proposal - anshulguptamd.com.pdf

In this presentation, I present a tailored digital marketing strategy designed specifically for Doctor Anshul Gupta, a dedicated healthcare professional committed to providing exceptional patient care. My proposal aims to enhance online visibility, foster patient engagement, through effective digital marketing techniques.

Key Highlights:

Market Analysis: An overview of the healthcare landscape, including patient demographics, trends, and competitive analysis.
Target Audience: Identification of key patient segments to tailor marketing efforts and improve outreach.

Strategic Objectives: Clear goals focused on increasing patient inquiries, enhancing patient retention, and building a strong online reputation.

Digital Marketing Channels: Proposed strategies across various platforms, including search engine optimization (SEO), social media, email marketing, and online reviews.

Content Strategy: Recommendations for informative and engaging content to educate patients and establish authority in the medical field.

Performance Metrics: A framework for measuring success through key performance indicators (KPIs) and analytics tools, ensuring continuous improvement.

Implementation Roadmap: A step-by-step plan for executing the proposed strategies, complete with timelines and milestones.

1. DIGITAL MARKETING PROPOSAL
www.anshulguptamd.com
BY SAYANTANI BANERJEE
DIGITAL MARKETING CONSULTANT

2. Our Understanding of the Brand: www.anshulguptamd.com

Dr. Anshul Gupta is a Functional Medicine doctor based in
USA who experienced the power of nutrition, movement and
stress management, in his own life, and he is very passionate to
share it with the world. He shares information about how
Functional Medicine might have answers to Health Issues.

Types of Solutions he provides...
●helping people with chronic medical issues like
Autoimmune conditions, Thyroid disorders, Gut Health

●developing individualized comprehensive treatment plan
based on the current concepts of Functional Medicine

3. Our Understanding of the Brand: www.anshulguptamd.com
Target Audience:-
●Any individual having chronic medical issues like
Autoimmune conditions, Thyroid disorders, Gut
Health
●Health conscious individuals
●Anyone who is interested to know the nutritional
values of different types of diets

Locations:-
USA & India

Age Group:-
18+ and above

4. GOALS & OBJECTIVES OF RIGHT GROUP
Goal 1:
Brand Building
Goal 2:
Increase in Website Traffic
Goal 3:
Increase in Leads
Objectives

●Create online awareness about your brand
through social media (LinkedIn being the
primary channel of communication supported
by Twitter, Facebook, WhatsApp, etc.)

●Content marketing – Be a thought leader
by creating exclusive content around your
brand and product/service line (blog
content/topic) which the target audience can
consume.

●Email Marketing/ Weekly/Monthly
Newsletter to your past, existing and
potential clients
Objectives

●Off-page SEO– Develop keyword
categories and drive organic
traffic to appropriate landing
pages of your website

●Social Media Ads – Generate
website traffic through occasional
Facebook/LinkedIn ads

●Generate backlinks for gaining
more traffic as well as domain
authority and better ranks for the
chosen keywords on SERPs.
Objectives

●Social Media Ads Ads
– Lead generation
campaigns for gaining
more leads through
occasional social media
ads

●Email/Content
Marketing - for gaining
more leads

5. Scope for Digital Marketing for www.anshulguptamd.com
●Brand Building/Recall – Your target group will be
engaged with classy content and social campaigns
with a potential to go viral. There will be teaser
campaigns to ensure that a high level of curiosity is
generated.

●Interactive Campaigns - that compels your TG to
have a strong brand recall and be active about it on
social media and other online and offline platforms.

●Synergize - offline and online activities if any

●Social Listening – It’s imperative that we conduct a
thorough research what your target segment is most
intrigued by or concerned about and then ensure
that a strategy is adopted in accordance with the
same.

6. Activities I will do for improving Search Engine
OPTIMIZATION (SEO)?


●Comprehensive keyword research for your website
●Full technical audit of the website
●Updating Meta tags for key landing pages
●Use Google Webmaster tools analysis and solving the issues flagged up in the Google Webmaster
Tools
●Link building activities to gain popularity of your website
●Business Profile Creation
●Social Bookmarking

7. Social Media Roadmap What type of posts will be
shared on Social Media
●Creation of social profiles and business pages
(Twitter & LinkedIn)
●Drive engagement on social media platforms
●Construct & Execute Campaigns
●Engage with influencers for cultivating brand
loyalty
●Create exclusive content
●Drive traffic from social media to Website
●Get new leads from social media paid
campaigns
●Direct promotion of your services
●Link to blog content on website
●Tips & Tricks
●Wish Posts
●News on medicines and medical discoveries,
etc.
●Offers/Discounts on your services
●Thematic Campaigns
What Activities I will do for Improving Social presence?

8. Activities to be performed Benefits you will derive
●Listing acquisition and segmentation
●Newsletter content creation, design and
development based on available MailChimp
templates
●Email marketing platform maintenance,
monitoring and analysis

Note: Email database collection is a time
consuming process. If you have an existing
database of prospective customers, we will
begin with that list and work towards expanding
the database over time for a wider reach. We do
not recommend purchasing email lists.

●Personalized one-on-one marketing with scope
of increased interactivity opportunities
●Works as a periodic reminder to your target
audience about your presence
●Builds brand loyalty with a cost effective
approach
●Offers to be a great platform for sharing USPs,
benefits, offers, deals, events, news, etc.

Email Marketing

9. PACKAGE-1 (Duration 3 months contractual)
Services: Social Media + Social Media Post Design
Deliverables from my side:-
Social Media –
a.Social media content bucket creation plan creation, social media content writing and
post designing
b.Creating new and managing social media profiles/pages. My plan is to publish 1-2
posts every day based on requirements and also interact with the audience, address
any queries or concerns they may have (with support from your end).
c.Campaign ideation for brand building and increasing audience engagement
d.Sharing video contents (video has to made by you and provided to me)
e.Comparative reports based on data collected from social media analytics
f.Identification of new trends and incorporating them into strategic planning for better
results.
g.Facebook Paid advertising to generate leads, increase website visits and post
engagement.






10,000.00 INR /month
Budget Estimation & Monthly Retainer

10. PACKAGE-2 (Duration 6 months contractual)
Services: Social Media + Social Media Post Design + SEO
Deliverables from my side:-
A.Social Media –
a.Social media content bucket creation plan creation, social media content writing and
post designing
b.Creating new and managing social media profiles/pages (if needed). My plan is to
publish 1-2 posts every day based on requirements and also interact with the audience,
address any queries or concerns they may have (with support from your end).
c.Campaign ideation for brand building and increasing audience engagement
d.Sharing video contents (video has to made by you and provided to me)
e.Comparative reports based on data collected from social media analytics
f.Identification of new trends and incorporating them into strategic planning for better
results.
g.Facebook Paid advertising to generate leads, increase website visits and post
engagement.






15,000.00 INR /month
Budget Estimation & Monthly Retainer

11. B.SEO –
a.Exclusive On-page & Off-page audit and optimizing the website based on the audit results.
This audit will be done every month to keep the website optimized in the long run. A report will be
submitted every month end based on the findings, suggestions and steps taken in case of solving
the problems. Please note that not all problems are solvable from front-end, the back-end problems
or glitches needs developer’s support in your case.
b.Keyword research - Focus on separate keyword buckets (categories), optimize the landing pages
accordingly and put together a strong link building strategy for high search engine keyword
positioning.
c.Title and Meta tag writing and implementing them on the website through CMS
d.Comparative reports based on data collected from Google Analytics & Search Console Report on
a monthly basis
e.Off-page Link Building activities through forum posting and social bookmarking to gain more
popularity in Google search
PACKAGE-2 (Duration 6 months contractual)
Services: Social Media + Social Media Post Design + SEO
Deliverables from my side:-
Budget Estimation & Monthly Retainer

12. C.Email Marketing –
a.Develop a master template which we can use for our newsletter campaigns
b.Send over 2-3 mailers in a month to stay in touch with your existing clients/potential
customers. (If you have any potential customer database then you can provide me with
it otherwise you may have to create new based on leads generated through ad
campaigns, etc.





PACKAGE-2 (Duration 6 months contractual)
Services: Social Media + Social Media Post Design + SEO
Deliverables from my side:-
Budget Estimation & Monthly Retainer

13. Budget Estimation & Monthly Retainer

*Please note I do not provide content writing services

Recommended Monthly 3rd Party Spend for Paid Ads: (as per requirement) Fund needs
to be either transferred to my account for running the ad or your debit card needs to be
added to the account.

Advance of full 1 month remuneration to be transferred to my account while signing the
contract. Work will be immediately started after receiving the contract and payment.

14. THANK YOU
SAYANTANI BANERJEE
DIGITAL MARKETING CONSULTANT
CONTACT: 9477286610
EMAIL: [email protected]