Digital Marketing: Strategies, Trends, and Insights for Success
sushilmandyal8811
6 views
11 slides
Jul 22, 2024
Slide 1 of 11
1
2
3
4
5
6
7
8
9
10
11
About This Presentation
Discover the latest strategies, trends, and insights in digital marketing. Learn how to effectively engage your audience, boost your online presence, and drive conversions with expert tips and innovative approaches.
Size: 67.38 KB
Language: en
Added: Jul 22, 2024
Slides: 11 pages
Slide Content
Digital Marketing
Marketing Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services .
Types of Marketing Traditional Traditional marketing involves traditional channels such as television ,radio ,newspapers , magazines, billboards, direct mail , and flyers . Digital Marketing DM utilizes digital platforms and technologies , including websites, social media, email mobile apps.
Strategy 1 search engine optimization 2 pay per click 3 App store optimization 4 Email marketing 5 Affiliate marketing
SEO Search Engine Optimization and is the process used to optimization a websites technical configuration , Types of SEO 1 On page SEO 2 Off page SEO 3 Technical SEO
Techniques of SEO 1 White HAT Legal and follow all rule s algo 2 Black HAT Not proper rule s algo and generate apam link 3 Grey HAT Mixing of white & black used to miximise time . It taken 6 month or years to perform white HAT
Website audit report A website audit is an examination of page performance prior to large-scale search engine optimization [SEO] or a website redesign.
Components of WAR A Domain statistics B Alexa rank C Moz rank D Domain Authority E Page authority
Crawl statistics of website A Google B Bing C Yahoo
Accessibility of website A Presence of Robots.txt file B HTTPS C XmI sitemaps D Site architecture E Site load speed