Digital Marketing: Strategies, Trends, and Insights for Success

sushilmandyal8811 6 views 11 slides Jul 22, 2024
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About This Presentation

Discover the latest strategies, trends, and insights in digital marketing. Learn how to effectively engage your audience, boost your online presence, and drive conversions with expert tips and innovative approaches.


Slide Content

Digital Marketing

Marketing Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services .

Types of Marketing Traditional Traditional marketing involves traditional channels such as television ,radio ,newspapers , magazines, billboards, direct mail , and flyers . Digital Marketing DM utilizes digital platforms and technologies , including websites, social media, email mobile apps.

Strategy 1 search engine optimization 2 pay per click 3 App store optimization 4 Email marketing 5 Affiliate marketing

SEO Search Engine Optimization and is the process used to optimization a websites technical configuration , Types of SEO 1 On page SEO 2 Off page SEO 3 Technical SEO

Techniques of SEO 1 White HAT Legal and follow all rule s algo 2 Black HAT Not proper rule s algo and generate apam link 3 Grey HAT Mixing of white & black used to miximise time . It taken 6 month or years to perform white HAT

Website audit report A website audit is an examination of page performance prior to large-scale search engine optimization [SEO] or a website redesign.

Components of WAR A Domain statistics B Alexa rank C Moz rank D Domain Authority E Page authority

Crawl statistics of website A Google B Bing C Yahoo

Accessibility of website A Presence of Robots.txt file B HTTPS C XmI sitemaps D Site architecture E Site load speed

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