Digital marketing strategy for Digital Marketing Proposal

Digital Marketing Proposal

1. Digital Marketing Proposal Prepared by Lee & Nee Software Exports Ltd

2. Company Profile Lee & Nee Softwares (Export) Ltd. (LNSEL) started its Operation way back in 1989 by developing software for the domestic market and gradually emerged into the international market in March 1992. LNSEL is listed in Mumbai, Kolkata and Ahmedabad Stock Exchanges with a capital base approx. Professionally Managed Operation having its presence in India and US (Satellite Office at CA), has completed its successful operation in IT & ITES sector. LNSEL has been awarded with certificate of excellence by the Govt. of Orissa for consecutive 3 years.

3. Why Lee & Nee Software Export Ltd A people-driven organization, supported by cutting edge technology infrastructure, LNSEL continually strives to enhance value for its clients over two decades. Through seamless deliveries, focus on quality, the company continues to achieve customer delight within a short span.

4. Area of Expertise Website and Content development Web-based Applications Development Software Development ERP solutions Online Marketing Business Process Outsourcing Placement Consultation 360 Degree Promotion Mobile Application.

5. Credentials

6. Why Lee & Nee Softwares Export Ltd End-to-end business solutions 24 X 7 environment Backed by world-class technology Accurate quality Professional management team Dedicated Account Manager and Project Manager Robust infrastructure Proven training programs.

7. Esteemed Client Portfolio

8. Esteemed Client Portfolio

9. Track Record More than 5000 Satisfied customer base Over 8000 Web related project completed Over 500 E-commerce Project Globally 98% successful delivery spanning over 25 years Over 500 running online marketing project

10. UNDERSTANDING DIGITAL MARKETING

11. Digital Marketing

12. Overview of Digital Marketing What is digital marketing? “Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

13. Advantages Over traditional marketing Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results It is measurable * Cost effective *

14. Key components Website design (user experience) Search engine optimization (SEO)* Pay per click (PPC) * Social media marketing (SMM) * Email marketing Display advertising (banner ads) Affiliate marketing Content marketing Online reputation management (ORM)

15. Transformation

16. Digital Marketing Stats

17. Digital Marketing Stats

18. Digital Marketing Stats

19. Digital Marketing Stats 80% of people who use the Internet own a smartphone . [ Global Web Index ] 68% of organic search traffic is lost because of poor mobile functionality. [ Search Engine Watch ] 51% of website traffic comes from organic search. [ BrightEdge ] 85% of retailers say that SEO is the number one way they acquire new customers. [ National Retail Federation ] 70% of people online say they would rather learn about a company through their articles instead of an advertisement. [ Business 2 Community ] 55% of brands report a strong increase in web traffic by blogging regularly. [ Rocket Post ] Companies who post at least 15 blogs per month report 1,200 new leads each month. [ Kapost ] Brands who began an inbound digital marketing strategy in 2014 noticed that their website conversion rates doubled. [ HubSpot ] Conversion rates are six times higher for companies who use content marketing versus those who don’t. [ Aberdeen Group ] Businesses who use inbound marketing as their main customer acquisition source save $14 dollars for each one. [ HubSpot ]

20. Digital Marketing Stats

21. Digital Marketing Strategy Digital marketing is essential in today's world. 1.   Setting a Goal : A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus on. 2.   Creating a Marketing Funnel :   The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customer's journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel. You can think of a marketing funnel in four parts Awareness Interest Desire Action

22. Digital Marketing Strategy 3.   Developing a call-to-action :   A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. 4.   Creating an Effective Lead Magnet :   A lead magnet can be used either within your marketing funnel or as a way to drive potential customers into your funnel. 5.   Driving Traffic :   In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website. Here are a few of the ones: Quality Content Keyword Strategy Website Optimization Social Media

23. Digital Marketing Plan Organic Approach

24. Search Engine Optimization

25. Search Engine Optimization Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

26. Advantages of SEO Your website will be found Improve your competitive edge Expand your customer base and target audience Cost effective Long term standings Free traffic Targeted traffic Higher sales (ROI) Global reach All the results can be measured Better conversion (sales) Pull marketing Increased visibility Your own 24 hour marketing team and shop front

27. Social Media Optimization

28. Social Media Optimization Social media is a medium and the medium is only a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Focus Platforms Facebook Twitter YouTube Linked In Google + Pinterest Flikr

29. Advantages of SMO Better targeting High return on investment (ROI) Does not require specialization or vast technical skills Increased visibility Targeted traffic Helps with PR Fun way to do business Ability to go viral Expedites online brand development Cost effective (only time and effort) Market research (what are your customers talking about?) Create relationships with your customers Campaigns has the ability to drive huge amounts of traffic Supports traditional and other digital marketing campaigns

30. Paid Advertisement Campaign

31. Paid Advertisement Campaign Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

32. Advantage of PPC Very fast Get targeted visitors within hours (sometimes minutes) Provides a path for search engine optimization Can yield highly profitable results Great testing platform and can be highly targeted Time of day Geographic area Keywords and phrases Content network (Google) Immediate feedback Easy implementation Flexible

33. Digital marketing measurement ROI (return on investment) = [(Payback - Investment)/Investment)]*100 Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign. ROI tools Google analytics Google webmasters tools Basic google search Google adwords Social media monitoring tools Sentiment analysis tools

34. Thanks