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5. DIGITAL MARKTING
SYLLABUS
School of Digital
Marketing
12
Introduction To
Digital Marketing
Module : 1
Website planning and creation.
Domain and Hosting setup.
Word Press site setup.
Content writing.
What is marketing?
How we do marketing?
What is Digital Marketing?
Benefits of Digital Marketing
over Traditional Marketing.
Digital Marketing goals.
Latest Digital Marketing trends.
Module : 2
Search Engine
Optimization (SEO)
Introduction to search engine
How the search engine works?
Components of search engine.
Keyword research and compitions
Introduction to keyword research
Types of keywords
Keywords research methodology
Google keyword planner
New keyword ideas
Compition analysis
Finalizing the keywords
On-Page Optimization
Introduction to On-Page.

6. DIGITAL MARKTING
SYLLABUS
School of Digital
Marketing
2
What is a Webmaster tool?
On-Page Analysis Methodology.
Fundamental On-Page factors.
Website Speed.
Domain & Hosting.
URL optimizations.
Title tag optimizations.
Meta tag optimizations.
Content optimizations.
Sitemap generations.
Using Robots.txt in site URL.
Redirecting Techniques.
Canonical Links.
Rich Snippets.
Off-Page Optimizations
What is link building?
Types of linking methods.
Do-follow vs. No-follow link building.
Linking building methodology.
Directory submission.
Local business directories.
Social book marketing.
Using classifieds for inbound traffics.
Questions & Answers.
Blogging & Commenting.
Guest Blogging.
Local SEO
What is local SEO?
Importance of local SEO.
Submission to Google My Business.
Completing the profile.
Seo Reporting
Website positions analysis.
Writing the SEO content.
Optimization of websites.
Introduction to Web Analysis.
2

7. DIGITAL MARKTING
SYLLABUS
School of Digital
Marketing
34
Social Media Marketing
&
Optimization (SMM & SMO)
Social Media Marketing plan.
Creating a Facebook page.
Visual identity of a Facebook page.
Exercise: marking a Facebook page.
Business opportunities and
Instagram options.
Optimization of Instagram profiles.
Integrations Instagram with a
website & other social networks.
Keeping up with posts.
Business tools on LinkedIn.
Analysis visiting on LinkedIn.
Video Marketing
&
Optimization
Creating business account
on YouTube.
YouTube advertising.
YouTube analytics
Social Media Post Creation.
YouTube SEO.
E-commerce Marketing.
E-commerce website SEO.
Module : 3 Module : 4

8. DIGITAL MARKTING
SYLLABUS
School of Digital
Marketing
56
Google Ad Words
Module : 6
Ads visibility.
Google Display Advertisement.
Online Advertisement.
E-mail Marketing.
E-mail Marketing plan.
E-mail Marketing campaign analysis.
Re-marketing & Re-targeting.
Google Ad - Words creating accounts.
PPC advertising (Google Ad Works).
Introduction to Paid Marketing.
Google account setup.
Interface tour and billing settings.
Account structure.
Campaigns settings.
Ad groups setup.
Keywords match setup.
Keywords match type.
Keyword research tools.
Understanding Ad Auctions.
What is Quality Score?
Factors to improve quality score.
Type of CPC’s
Bidding strategies.
Ad formats.
Ad guidelines.
Ad extensions.
Google Ad Words types.
Facebook Ads.
Creating Facebook Ads.
Advertisement
Module : 5