DIGITAL MARKETING TRAINING IN BANGALORE.

for more information visit www.nidm.com

1. www.nidmindia.com
A COMPRHENSIVE GUIDE
FOR BUSINESSES
MASTERING TWITTER ADS:

2. WHAT IS
TWITTER
ADVERTISING?
Twitter Ads are paid promotions on
the social media platform Twitter,
designed to help businesses reach a
broader audience and achieve
specific marketing objectives.
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3. WHY USE TWITTER ADS:
Reach global audience.
Increase brand awareness and engagement.
Target specific demographics and interests.
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Drive traffic to your website or app.

4. Create a Twitter Ads account.
Choose your campaign
objective.
Set up billing information.
Access Twitter Ads dashboard
SETTING UP
TWITTER AD
ACCOUNT
Steps to
Get
Started:
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5. Appear in the "Who
to Follow" section
Great for growing
followers
Appear in users'
timelines
Ideal for engagement
and brand awareness
2.PROMOTED
ACCOUNT
1.
Appear at the top of the
trending list
Excellent for large-scale
campaigns and events
TYPES OF TWITTER ADS:
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6. Demographic targeting (age,
gender, location)
Interest and behavior
targetting
Keyword targeting
Tailored audiences (custom
audiences)
T
A
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T
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I
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O
P
T
I
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N
S
Different
targetting
features that
can be used
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7. CREATING
EFFECTIVE AD
CONTENT
Keep text concise and
compelling
Use high-quality images or
videos.
Include a clear call-to-action
(CTA).
Test different variations to
see what works best.
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8. SETTING A
BUDGET
Daily vs. total budget
Importance of setting
realistic budgets.
Automatic bidding
Maximum bid setting
Importance of balancing
cost and reach
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9. MEASURING
SUCCESS
Key metrics: impressions,
engagements, clicks, conversions.
Using Twitter Analytics
dashboard.
Adjusting strategies based on
performance data
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10. Monitor ad performance
regularly.
Stay updated with Twitter ad
features and trends.
Experiment with different ad
formats and targeting options.
Engage with your audience to
build relationships.
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TIPS AND
BEST
PRACTICES

11. THANKS FOR
WATCHING
www.nidmindia.com
9611361147
[email protected]