digital marketingpresentation.pptx.....................................

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1. Digital Marketing Group 4

2. Group Members 2

3. Introduction Monday, December 19, 2022 Digital marketing can be defined as the exploitation of digital technologies that create channels to reach users. It is the digital identity of a company presenting itself in the virtual world to enormous number of users

4. Benefits of digital technology 4

5. Advantages of using digital technology 5 Brand can reach consumer with its products. Higher fulfillment of meeting consumer needs. The approach has become cheaper and easier for enterprises who seek to reach a large group of consumers through a digital medium. Digital marketing for specific products or services does not need to be justified. Companies can send personalized content to recipients. Vast amount of data can be attained from consumers and their experiences through digital technologies which can benefit the growth of a company.

6. Influence of digital technology on consumer behavior. 6 Users communicate and establish mutual relationships. Create and publish contents quickly. Providing consumers, the possibility to get input on product/service changes in price on current basis before buying. Consumers can restrict content that is not interesting for them. Or does not meet their need. Users can express their opinions and experiences on preferred topics. Involvement of the consumer in the creation and development of products and services which in the long run cause great possibility that their needs will be fulfilled.

7. User Generated Content D igital technologies enable persons dealing with marketing to create contents connected with a brand, product/service, including advertisements. Users/ consumers are not passive towards communications directed to them. Contents created in the digital world, through various techniques, incline the recipients to get engaged in the marketing communications. It is not created by the brands or businesses but by other people, like consumers, fans. It acts as a word of mouth. 7

8. User Generated Content It provides an authentic view of business. Like businesses itself do not disclose hidden information or facts. On the other hand, if consumer says good things about, the business it affects more. Consumers believe recommendations. e.g., he is a good doctor. Toyota is more reliable than Suzuki. He is best. It provides accurate representation of businesses and their products and services. In order to get intentions of brands people often use their hashtags and even tag them in their Instagram posts. Dedicated Hashtags. #pepsibattleofthebands #NewPepsiHitMeLike #inspiredawesomelife 8

9. User Generated Content Social Media Influencers They are paid to represent the brands. They provide information that provided to them by brands. Tuesday, February 2, 20XX Sample Footer Text 9

10. Personalization Personalization is based on individual preference. Businesses acquire and monitor user’s data through internet. Business collect consumers data from CRM and cookies that helps in communicating with the potential customer. If you don't know your customers, you can't give them what they want. E-commerce sites often suggest products based on users' past purchases. 10

11. Personalization Different websites provide news related to the area of consumers. Personalization is done for the users. Through emails and calls business try to provide relevant things that customers want. It helps in keeping in mind the needs and preferences of customers. 11

12. Social Graphs Representation of relationships on social platforms. Digital identity. Social portals create a network of mutual relationships between users. Digital marketing can apply emerging social networks for promotional purposes. Person dealing with marketing notices the size and depth of relations between the users and can divide people into groups. Based on following other people platforms provide recommendations. Different suggestions on social platforms are the result of social graphs. 12

13. Immersive environments Available multimedia applications, interactive games, introduce their users into the virtual world, where the persons dealing with marketing promote their products/services. Virtual environment engages into interactions through real experiences. Real life experiences. Different businesses are promoting their products and services through virtual reality. 13

14. Immersive environments Metaverse coca cola introduces virtual wearables on international friendship day. Nike acquire RTFKT studio that produces digital collectibles (including digital sneakers) to merge culture and gaming 14

15. Thank You 15