Digital Technology Tourism .pptx

ITS A DIGITAL TECHNOLOGY TOURISM PPT

1. DIGITAL TECHNOLOGY TOURISM Unit V : TOURISM IMPACT AND EMERGING TRENDS IN TOURISM Presentation By Group-3 TENZIN ANGMO (807) TAVLEEN KOUR (808) TANYA ARORA (809) PREETI DEVI VERMA (851) PRAGYA KOUL (852) PRACHI DOGRA (853 )

2. DIGITAL TECHNOLOGY TOURISM-MEANING Digital Technology in tourism refers to the use of digital tools and platforms to enhance the experience of travellers and improve the efficiency of the tourism industry. It comprises of wide range of technologies such as apps, websites, social media, IOT (Internet of Things). Mobile apps include hotel booking apps, flight status update, map navigation. This technology has enhanced the tourism industry by making the travel more accessible and convenient. Digital Platforms enable the travellers to easily plan, book and manage trips from the comfort of their homes. From flight to accommodations, everything can be handled online. By This technology also enhances communication and engagement as tourist can share their experience in real time by leaving reviews, recommendations and feedback.

3. FEATURES – Instant Booking – Travellers can book flights, hotels and tours through various apps and websites. Content Making – Travellers can easily share their experience through photos, videos and reviews influencing potential travellers.  Influencers Marketing – Partnerships with influencers help to promote destinations and experiences to a larger audience. Convenient Source – Digital tourism is itself a convenient source that is available 24/7 to all, which is beneficial to them as it uses minimum resources and saves time, money and resources .

4. ROLE OF DIGITAL TECHNOLOGY IN TOURISM

5. Concept of Role of Digital Technology in Tourism The role of digital technology in tourism means how technology helps make travel easier and better. It includes using things like smartphones , apps, websites, and online tools to plan trips, book flights or hotels, and explore new places. For example, we can book tickets online, check reviews of hotels, use maps on our phones to navigate, or even see virtual tours of tourist spots before visiting them. This makes travel more convenient and saves time. In simple words, digital technology has changed the way we travel by making everything faster, easier, and more personalized. It helps both travelers and businesses in the tourism industry.

6. Following are the roles of Digital Technology in Tourism:- Online Reviews and Ratings: Travelers can read reviews and ratings on platforms like TripAdvisor or Google before choosing hotels, restaurants, or activities, making informed decisions easier. Social Media Influence: Platforms like Instagram and YouTube allow travelers to share their experiences, inspiring others to visit new places and promoting destinations in a visual, engaging way. Digital Maps and Navigation: Google Maps and other GPS tools help tourists find their way around unfamiliar places, providing directions, nearby attractions, and even traffic updates. Language Translation Apps: Apps like Google Translate make it easy for travelers to communicate in different countries, translating signs, menus, or conversations instantly. E-Tickets and Boarding Passes: Digital tickets and mobile boarding passes reduce the need for paper and speed up check-in processes at airports and attractions .

7. 6. Weather Apps for Trip Planning: Travelers can use weather apps to check real-time weather conditions and forecasts, helping them pack appropriately or adjust plans. 7. Cashless Payments: Digital payment platforms like PayPal, Apple Pay, and Google Pay allow travelers to pay for services globally without worrying about exchanging currency. 8. Ride-Sharing and Transportation Apps: Apps like Uber , Lyft , and local taxi services make it easy for travelers to move around cities without needing to know local transport systems. 9. Customized Travel Packages: Websites and apps analyze traveler preferences to suggest customized holiday packages, saving time on planning and offering tailored experiences. 10. Smartphone Photography and Videos: Smartphones with advanced cameras allow tourists to capture high-quality photos and videos, instantly sharing memories with friends and family online.

8. Digital technology plays a crucial role in transforming the tourism industry by enhancing customer experiences, streamlining operations, and promoting sustainable practices. It allows travelers to easily access information, book services, and personalize their trips through platforms, mobile apps, and data-driven solutions. Technology also improves operational efficiency with automation, smart infrastructure, and seamless communication, making travel more convenient and secure. Furthermore, it drives effective marketing through social media and online reviews, while offering tools for sustainable and smart tourism management. Overall, digital technology is essential for the tourism sector's growth, as it fosters innovation, improves customer satisfaction, and supports the industry's adaptation to evolving traveler needs and preferences.

9. DIGITAL TRENDS FOR TOURISM INDUSTRY

10. Introduction to Digital Trends Digital trends refer to the evolving patterns, technologies, and innovations that shape the way people interact with digital platforms, products, and services. These trends often involve advancements in areas such as artificial intelligence (AI), mobile technologies, cloud computing, data analytics, and user experience design. In various industries, digital trends represent the shift towards more efficient, tech-driven processes that meet the needs of modern consumers. Digital Trends in the Tourism Industry Digital trends in the tourism industry reflect how technology is transforming travel experiences, tourism marketing, and operations. These trends involve the integration of advanced digital tools such as AI-powered chatbots for customer service, virtual and augmented reality for enhanced travel planning, mobile booking applications, and data-driven personalization of travel offers. By adopting these innovations, tourism businesses are able to cater to tech-savvy travelers, streamline their services, improve customer engagement, and offer more personalized, seamless travel experiences.

11. Importance of Digital Trends in the Tourism Industry:- Enhanced Customer Experience: Improves convenience, personalization, and real-time support for travelers. Wider Reach and Engagement: Expands global visibility through social media, digital marketing, and influencer content. Sustainability: Promotes eco-friendly tourism by offering green travel options and optimizing resource use. Competitiveness: Keeps businesses innovative and ahead of the competition by adopting new technologies .

12. EVOLUTION OF EARLY DIGITAL TRENDS

13. “EVOLUTION OF EARLY DIGITAL TRENDS” refers to the gradual development of technology before modern advancements like AI and automation. Before the rise of advanced AI, online systems, and the widespread use of digital technology we see today, the digital trends of the past were relatively simpler and laid the foundation for the current tech-driven world.

14. Here are some key trends that were popular before technology evolved to its current state : Personal Computers (1980s-1990s): Rise of PCs with basic applications like word processors and spreadsheets (e.g., MS-DOS, Windows ). 2. Dial-Up Internet (1990s): Slow internet through phone lines, used for basic web browsing and emails (Netscape, AOL ). 3 . Email & Messaging (1990s): Email became the primary communication tool (Hotmail, Yahoo! Mail). Instant messaging (AIM, ICQ) was popular . 4 . CD-ROMs & DVDs (1990s-2000s): CDs for software distribution and multimedia content; DVDs later replaced CDs for higher storage .

15. CURRENT DIGITAL TRENDS IN THE TOURISM INDUSTRY

16. Here are some of the current digital trends in the tourism industry:- Artificial Intelligence (AI): AI is being used to improve customer service and personalize the travel experience. AI chatbots are being used to help travelers with their queries. Internet of Things ( IoT ): IoT is being used in hotels and airports to improve efficiency and customer experience. Smart devices are being used in hotel rooms to give guests more control. Virtual Reality (VR): VR is being used to enhance the booking experience and allow travelers to explore destinations virtually. Augmented Reality (AR): AR is being used to enhance the travel experience and provide travelers with real-time information . Chatbots : Chatbots are being used to improve customer service and help travelers with their queries.

17. Sustainable Technology: Sustainable technology is being used to reduce the environmental impact of travel and make it more eco-friendly . Big Data: Big data is being used to personalize the travel experience and improve customer service . Robots: Robots are being used in hotels and airports to improve efficiency and customer experience. Voice Search & Voice Control: Voice search and voice control are being used to improve customer service and make it easier for travelers to find what they're looking for. Contactless Payments: Contactless payments are being used to improve efficiency and reduce the risk of fraud.These are just a few of the digital trends that are changing the tourism industry. As technology continues to evolve, we can expect to see even more innovative solutions in the future.

18. THANKYOU!!!!