Digital Transformation - Its all about people

At the 10th Annual Middle East Banking Innovation Summit 2021, Syed Riyazuddin from Emirates NBD discussed the role of people at the heart of digital transformation.

1. DX – It's all about people Syed Riyazuddin

2. Agile practitioner since 2009, CSM, CSPO, PMI-ACP, CAL, SAFe certified Masters in Computer Science, & Bachelors in Mathematics (hons.) Part of 4-year long IT Transformation at Emirates NBD since Jan-2018, with focus on Agile and Digital Transformation. Currently look after Retail Banking portfolio. Prior to ENBD, been part of Leadership team at Healthdirect Australia, Commonwealth Bank of Australia, AMP Capital and Infosys Australia. Over 15 years of experience, and an international track record in leading and delivering wide-scale IT transformation across Australia, Asia, and the UAE, with focus on Scaled Agile delivery, Digital transformation, and People & Culture. A brief about myself

3. Technology Ecosystem Elements of DX How What Why Who

4. 1. LEADERS 2. FOLLOWERS 3. LAGGARDS The NEW Normal

5. Understanding the DX landscape

6. Culture DOs Assess your Culture, not just Systems Agile and DevOps Promote Servant-Leadership Lead the change “Safe-to-fail” environment Decentralized decision making Focus on Intrinsic Motivation DONTs Be confused b/w Adoption and Transformation Fall for off-the-shelf solutions Repurpose the framework Apply best practice in Complex domain Underestimate the communication Hire experts – hire good learners instead Strategy Transformation Fix the Culture

7. Context Needs Customer Research about your Customer Focus on overall context Get out into the field Don’t research to validate your assumptions – User Research is not User testing Map user journeys and capture their stories Have a dedicated and experienced User Researcher…

8. #Build digital services, not websites. Our job is to uncover user needs and build the service that meets those needs. “A service is something that helps people to do something. Of course much of that will be pages on the web, but we’re not here to build websites . The digital world has to connect to the real world, so we have to think about all aspects of a service, and make sure they add up to something that meets user needs. ” Map the broader Service landscape

9. Design Thinking – Build the “RIGHT” thing

10. What leaders did or will do differently? Vanguards are more advanced than their peers in three areas: vision and strategy, technology function maturity, and market leadership.

11. Thank you!