Dior

study ,about and history of DIOR.

1. Created by ABHISHEK SEN “[email protected]”

2. “Fashionable Fabulousness”

3. DIOR Christian Dior SE  , commonly known as  Dior , is a European luxury goods company controlled and chaired by French businessman Bernard, who also heads LVMH – the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture (under the  Christian Dior Couture division). While the Christian Dior label remains largely for women's offerings, the company also operates the  Dior Homme  division for men and the  baby Dior  label for children’s wear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store via dior.com.

4. Type Societas Europaea Trade d as Euronext:  CDI Industry Retailing Founded 16 December 1946 Founder Christian Dior Headquarters 30 Avenue Montaigne, Paris, France Number of locations 210 Area served Worldwide Key people Bernard Arnault (Chairman ) Sidney Toledano  ( CEO) Raf Simons (Creative Director) Kris Van Assche  (Creative Director, Dior Homme) Victoire de Castellane (Designer, Dior Fine Jewelry) Products Apparel and footwear Department store Other specialty Revenue  €24.62  billion ]  (2011) Operating income  €5.323 billion Profit  €1.279 billion(2011 ) Total assets  €51.20 billion(2011 ) Total equity  €24.94 billion(2011 ) Number of employees 84,981(2011 ) Divisions Christian Dior Parfums Christian Dior Cosmetics Dior Homme Subsidiaries Christian Dior Couture Financière Jean Goujon (LVMH 42.36%) Website www.dior.com

5. HISTORY Founding The House of Dior was established on 16 December 1946, in "a private house"at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates " 1947“ as the opening year.Dior was financially backed by wealthy businessman Marcel Boussac.The new couture house became a part of "a vertically integrated textile business" already operated by Boussac .  Its capital was at FFr 6 million and workforce at 80 employees.The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Monsieur Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Monsieur Dior's creativity also negotiated him a pleasant salary.

6. The "New Look" On 12 February 1947, Dior launched his first fashion collection for Spring–Summer 1947. The show of "90 models of his first collection on six mannequins" was presented in the salons of the company's headquarters at 30 Avenue Montaigne.Originally , the two lines were named " Corolle " and " Huit ".However , the new collection went down in fashion history as the " New Look " after the editor-in-chief of  Harper's Bazaar  Carmel Snow exclaimed, "It's such a New Look !"The silhouette was characterised by a small, nipped-in waist and a full skirt falling below mid-calf length, which emphasised the bust and hips, as epitomized by the 'Bar' suit from the first collection .  At a time of post-war fabric restrictions, Dior used up to twenty yards of extravagant fabrics for his creations, favoring the luxury textiles of Robert Perrier  The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood, the United States, and the European aristocracy. As a result, Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its preeminence . The New Look was welcomed in western Europe as a refreshing antidote to the austerity of wartime and de-feminizing uniforms, and was embraced by stylish women such as Princess Margaret in the UK.According to Harold Koda,The Costume Institute curator in charge, Christian Dior credited Charles James with inspiring The New Look.

7. Dior Marketing Strategy It operates through three companies: Christian Dior Couture (100% owned), Financiere Jean Goujon (100% owned) & and LVMH (42.5%owned). Christian Dior enjoys strong brand equity. Through its subsidiary LVMH, it has access to one of the strongest luxury brand portfolio. LVMH possesses a portfolio of over 60 prestigious brands including Louis Vuitton, Christian Dior, TAG Heuer , Fendi , Moet & Chandon , Sephora which gives it a competitive advantage.

8. Symbol of Absolute Perfection: Christian Dior, is going all out to reach its niche target market. The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care). Dior has built its fame on Women’s Fashions. Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.

9. Dior’s Product Width Fragrances PERFUMES WOMAN J'adore Miss Dior Poison Les Escales de Dior Dior Addict Dune Dolce Vita Les Créations de Monsieur Dior

10. MAN PERFUMES Sauvage Dior Homme Fahrenheit Eau Sauvage Higher Dune pour Homme PERFUMES EXCEPTIONAL La Collection Privée Christian Dior

11. Dior -Make up FACE Face primers Foundation BB Cremes Correctors Powders Blush Make-up Bonne Mine Natural Effect EYES Eyes primers Mascara Eyeshadows Liners Eyebrows LIPS Lips primers Lipsticks Gloss Lip Contour HANDS Enamels Manicure BACKSTAGE PROS Lips Face Eyes Hands Brushes LOOK AND EXCLUSIVE Collection Cosmopolite - Look Autumn 2015

12. FASHION WOMEN

13. ACCESSORIES

14. MEN FASHION ACCESSORIES GLASSES  BELTS  CUFFLINKS AND JEWELRY   NECKTIES AND SCARVES

15. Dior’s skin care

16. Dior’s Jewelry

17. Ownership and shareholdings At the end of 2010, the only declared major shareholder in Christian Dior S.A. was Groupe Arnault SAS, the family  holding company  of Bernard Arnault . The group's control amounted to 69.96% of Dior's stock and 82.86% of its voting rights.The remaining shares are considered  free float . Christian Dior S.A. held 42.36% of the shares of LVMH and 59.01% of its voting rights at the end of 2010. Arnault held an additional 5.28% of shares and 4.65% of votes directly Creative directors Christian Dior  1946–1957 Yves Saint Laurent  1957–1960 Marc Bohan  1960–1989 Gianfranco Ferré  1989–1997 John Galliano  1997–2011 Bill Gaytten  2011–2012 Raf Simons  2012–2015

18. Retail locations The company operates a total of 210 locations as of September 2010: Asia: 109 Africa: 1 ( Casablanca , Morocco) Caribbean : 1 ( San Juan , Puerto Rico ) Europe: 45 Middle East: 8 North America (Canada, Mexico, and the United States): 48 Oceania: 6 South America: 2 (Brazil)