Direct marketing

Meaning of Direct marketing
Types of Direct marketing
Direct mail
Tele marketing
E-mail marketing
Door to door leaflet marketing
Voicemail marketing
Direct selling
Direct response in television

1. DIRECT MARKETING Bhoomika G. S 1 st M.com Under the guidance of: SUNDAR B.N Asst. prof . & course Co- Ordinator Post Graduation studies in commerce G.F.G.C For Women’s Holenarasipura.

2. MEANING OF DIRECT MARKETING Direct marketing is directed through advertising right to the customers in order to obtain from them a direct response to the appeal of advertising. It is often viewed as one of the looks of marketing comminication .

3. TYPES OF DIRECT MARKETING Direct mail Tele marketing E-Mail marketing Door to Door leaflet marketing Voice mail marketing Direct selling Direct response television marketing.

4. DIRECT MAIL Direct mail is a form of advertising relying on printed materials and the postal service to deliver advertising appeals directly to consumers. Examples : post cards with an Offer, catalogs that display goods, coupons.

5. TELEMARKETING Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the internet. Four common kinds of telemarketing Include outbound calls, inbound calls, lead generation, And sales calls.

6. E-MAIL MARKETING It as become one of the major direct marketing, it is quite similar to the direct mail but in state of postal address we receive mails in our e-mail ID . E-mails are send to all the selected customer categories with repeated intervals of time

7. DOOR TO DOOR LEAFLET MARKETING This method is targeted purely by area where leaflets are distributed.

8. VOICEMAIL MARKETING Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voice mail marketing was introduced, wherein; the enter advertisement is digitally recorded and presented.

9. DIRECT SELLING Direct selling is the sale of product by face to face contact with the customer by having marketing executives..

10. DIRECT RESPONSE TELEVISION MARKETING Direct marketing TV commonly referred as DRTV . Its usually half or one hour long segment that explains a product in detail to the viewers.

11. REFFRENCE TOPIC: DIRECT MARKETING RETRIVED FROM: https://www.investopedia.com DATE: 29/03/2022