Direct marketing and other marketing powerpoint

Direct Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniquesDirect Marketing and other marketing techniques

1. Direct Marketing

2. Examples of Direct Marketing International: Amazon.com Local: Avon, Boardwalk, Natasha

3. Advantages of Direct Marketing Traceability and Measurability of Marketing Effectiveness Easier Campaigns

4. DISADVANTAGES OF DIRECT MARKETING Costumer Resent or Intrusive Communication Environment and Law

5. GROWTH AND BENFIT OF DIRECT MARKETING

6. Direct marketing has become the fastest-growing form of marketing. According to the Direct Marketing Association (DMA), U.S. companies spent $149.3 billion on direct marketing last year, 54 percent of the total dollars spent on advertising .

7. In 2009, an investment of $1 in direct marketing advertising expenditures returned, on average, an estimated $11.65 in incremental revenue across all industries

8. these expenditures generated an estimated $1.2 trillion in direct marketing sales, which is about 8 percent of total sales in the U.S.

9. Benefit to buyers Benefit to sellers

10. PUBLIC POLICY ISSUES IN DIRECT MARKETING.

11. Direct Marketing Strategies and Tactics

12. Target Campaigns A customers database quantitatively captures the prospects and customer who are most ready, willing, and able to purchase your product or services.

13. Before You Begin, Decide how to measure

14. Begin by gathering information about your fixed cost relating to overhead expenses and the variable cost relating to how many pieces are going to be sent.

15. Ethical consideration and responsibilities

16. Consider the potential ramifications a direct marketing may have on product or service and organization when selecting, designing and implementing the campaign.

17. Forms using direct marketing

18. Direct mail One of the most commonly used mediums in direct marketing is direct mail. Direct mail allows you to design marketing pieces in many different formats. Direct mail can include envelope mailers, catalogues, self-mailers, snap mailers, dimensional mailers, brochures, and postcards.

19. Telemarketing Telemarketing is a direct marketing sales technique that has the advantage of speed in a marketing campaign

20. E-mail

21. Direct response In direct response marketing the customer responds to the marketing message directly.

22. Personal selling Making personal sales calls on prospects is another technique of direct marketing.

23. Scope of direct marketing And Effectiveness

24. direct marketing as a strategy A strategy used to create a personal and intermediary free dialogue with customers. This should be a measurable activity and it is very often media based, with a view to creating and sustaining a mutually rewarding relationship.

25. Effective direct marketing begins with a good customer database.

26. Methods That Direct Marketing COvers • direct mail; • telemarketing (both inbound and outbound); • direct response advertising (coupon response or ‘phone now’);

27. electronic media (internet, interactive cable TV); catalogue marketing; inserts (leaflets in magazines); door-to-door leafleting; text messaging.

28. five factors that have fueled the rise in direct marketing Market fragmentation Computer technology The list explosion Sophisticated analytical techniques Co-ordinated marketing systems