Director General (DG): Role and Responsibilities

"DG" can refer to Distributed Generation (small-scale electricity production near the point of use), Dollar General (a retail chain), or Director General (a high-ranking police official). The specific meaning depends on the context in which it's used.

1. Digital Marketing Unlocking Growth in the Digital Era

2. 🎯 Digital Marketing – Unlocking Growth in the Digital Era Title: Digital Marketing Subtitle: Unlocking Growth in the Digital Era AYUSH CHAUIHAN ,14-10-2025, DICS

3. The Digital Shift " If your business is not on the internet, then your business will be out of business." – Bill Gates Overview of the digital transformation in consumer behavior Mobile-first, instant gratification, data-driven decisions

4. Digital Marketing – Defined Differently Not just tools, but strategies that create value Customer-focused, measurable, agile A living ecosystem — not a one-time campaign

5. 📡The Digital Arsenal

6. DIGITAL MARKETING TECHNIQUES SEO – The Silent Salesman SEM – Pay to Win (Smartly)

7. Social Media – Digital Word of Mouth Each platform has a voice: Instagram (visual), LinkedIn (professional), TikTok (creative) Focus on engagement, not just follower count Use stories, reels, and live content to humanize your brand

8. Create value through blogs, videos, infographics, podcasts Content must educate, entertain, or solve a problem Consistent quality content builds authority and trus Content – Your Brand’s Digital Soul

9. Email – The Unsung Hero Highest ROI of all digital channels Use automation for drip campaigns, follow-ups, and personalization Segment your audience for better targeting and relevance

10. Tools of the Trade

11. Go beyond vanity metrics (likes, views) Focus on: Customer Acquisition Cost (CAC) Lifetime Value (LTV) Return on Ad Spend (ROAS) Conversion Rate The Data-Driven Marketer

12. Rising ad costs and algorithm changes Content saturation – everyone’s competing for attention Data privacy laws (GDPR, cookie restrictions) Keeping up with ever-evolving platforms and tools Solution: Stay agile, test continuously, and focus on authentic value. Challenges in Digital Marketing

13. Trends Shaping the Future

14. Digital marketing isn’t just about selling — it’s about building relationships . Focus on: Understanding your audience Delivering consistent value Measuring what truly matters Start small, stay consistent, and grow smart. “People don’t buy what you do; they buy why you do it.” – Simon Sinek Conclusion – It’s All About Connection

15. THANK YOU URL - https :// www.dicsitcourses.com BY - AYUSH CHAUHAN