CONTENT Introduction Business model canvas SWOT Analysis Pestal analysis Elevator pitch Conclusion
INTRODUCTION Step into a world where every corner is filled with wonder, where dreams take flight, and memories are made. Welcome to the gateway of imagination, where the ordinary transforms into the extraordinary. Get ready to embark on a journey beyond your wildest dreams. Welcome to Disneyland, where magic awaits at every turn. Certainly! The Disneyland company, officially known as The Walt Disney Company, is a multinational entertainment and media conglomerate. Disneyland, one of its most iconic and successful ventures, is a chain of theme parks and resorts that provide a magical and immersive experience for visitors of all ages.
Disneyland Resort in Anaheim, California is where it all began! It opened in 1955 and has since expanded to include Disneyland California Adventure Park. And let's not forget about Walt Disney World Resort in Orlando, Florida, which is the largest Disney resort with four amazing theme parks. Tokyo Disney Resort, Disneyland Paris, Hong Kong Disneyland Resort, and Shanghai Disney Resort also offer their own unique Disney experiences. Each park has its own special touch of Disney magic combined with cultural influences from its location. They're all incredible destinations for families and Disney lovers around the world! DISNEYLAND LOCATIONS
KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY PARTNERS COST STRUCTURE REVENUE STREAM KEY RESOURCES CHANNELS SUPPLIERS GOVERNMENT ENTERTAINMENT INDUSRY THEME PARK OPERATIONS GUEST SERVICE MARKETING AND PROMOTIONS INTELLECTUAL PROPERTY PYSICAL ASSETS HUMAN RESOURCES PERSONALIZED INTERACTIONS LOYALTY PROGRAMS GUEST FEEDBACK FAMILIES TOURIST VISITORS DISNEY FANS MAGICAL EXPERIENCES ICONIC CHARACTERS ENTERAINMENT OPERATIONG COSTS PROPERTY EXPENSES MARKETING AND PROMOTIONAL EXPENSES TICKET SALES MERCHANDISE SALE FOOD AND BEVERAGE SALES LISCENSE AND FRANCHISE TICKETING : BOOTHS AND ONLINE MARKETING : ADVERTISEMENTS, SOCIAL MEDIA AND PARTNERSHIPS DISTRIBUTION: MERCHANDISE SALES AND ONLINE Disney Business model canvas
P E S T E L Economy Society Technology Environment legal Regulations and government policies Safety Standards Environmental sustainability political stability Leisure activities Expenses Wage regulations labor market conditions Demographic variables Cultural factor Lifestyle sustainability Technological access digital ticketing ride enhancements breach malware Environmental regulations sustainability Recycling Energy Consumption Disney characters and franchises Health and Safety Regulations political Disney pestal analysis
SWOT Iconic characters and Franchises Immersive theme park experiences Extensive merchandise opportunities collaboration with other entertainment industry players Strengths Consumer discretionary Hight operating budget Seasonal fluctuations Limited geographical increasing competition Weaknesses Opportunities Expanding to new markets with international theme parks Developing new attractions to attract and retain visitors Collaborating with other brands for unique cross-promotional opportunities Threats Economic downturns Trends Rules Reputation potential disruptions
SWOT Iconic characters and Franchises Immersive theme park experiences Extensive merchandise opportunities collaboration with other entertainment industry players Strengths Consumer discretionary Hight operating budget Seasonal fluctuations Limited geographical increasing competition Weaknesses Opportunities Expanding to new markets with international theme parks Developing new attractions to attract and retain visitors Collaborating with other brands for unique cross-promotional opportunities Threats Economic downturns Trends Rules Reputation potential disruptions
SWOT Iconic characters and Franchises Immersive theme park experiences Extensive merchandise opportunities collaboration with other entertainment industry players Strengths Consumer discretionary Hight operating budget Seasonal fluctuations Limited geographical increasing competition Weaknesses Opportunities Expanding to new markets with international theme parks Developing new attractions to attract and retain visitors Collaborating with other brands for unique cross-promotional opportunities Threats Economic downturns Trends Rules Reputation potential disruptions
SWOT Iconic characters and Franchises Immersive theme park experiences Extensive merchandise opportunities collaboration with other entertainment industry players Strengths Consumer discretionary Hight operating budget Seasonal fluctuations Limited geographical increasing competition Weaknesses Opportunities Expanding to new markets with international theme parks Developing new attractions to attract and retain visitors Collaborating with other brands for unique cross-promotional opportunities Threats Economic downturns Trends Rules Reputation potential disruptions
Disneyland is the ultimate magical destination for kids and Family ,It's a theme park filled with thrilling rides, enchanting shows, and Iconic Disney characters. Disneyland is not just a theme park, but a destination where imagination knows no bounds. Join us to explore different lands like Fantasyland, Tomorrowland, and Adventureland. It's a place where dreams come true! Elevator pitch
Conclusion Discover the magic, create unforgettable memories, and experience the joy of Disneyland. Join us as we continue to inspire, entertain, and delight guests from around the world. Whether you’re young or young at heart, there’s something enchanting waiting just for you. Come, be a part of the timeless magic of Disneyland.