DMBS basic for 1sem Bca/ all three modules.pptx

Dbms basic

1. Topics: Understanding business scenario Applied analytics to improve Decision making cost reduction logistics planning and other benefits Case Study : Twitter

2. Understanding business scenario of twitter The company, through the platform, provides public self-expression and conversation. Twitter's promoted products include promoted ads that allow advertisers to target audience based on Twitter users' interest graphs; follower ads that assist advertisers to grow a community of users interested in their business, products or services; and twitter takeover, which appears at top of the list of trending topics for an entire day in a particular country. The company's business operations span across North America, Asia-Pacific, Oceania, Europe, and Africa. X is headquartered in San Francisco, California, the US.

3. Example: In Twitter the deal of products have been shown in above diagram

4. Applied analytics to improve Decision making Twitter Analytics is a powerful tool that businesses can use to dive deeper into the success of their Twitter campaigns via the Analytics dashboard. Not only does the dashboard let you track the progress and performance of your Twitter ad campaigns, but it also helps you better understand your audience . Benefits of using Twitter Analytics Track ads Track audience Track your strategy

5. cost reduction of Twitter With Twitter losing $3 million per day, Elon Musk has ordered whatever Twitter staff he has left to start making up the difference by cutting Twitter infrastructure costs by $1.5 to $3 million per day.  Ad buyers are growing hesitant about advertising on Twitter. Musk has repeatedly said that he has not yet updated Twitter’s content moderation policy, but Twitter's content moderation has already changed.  For example: Reducing labour costs by automating routine tasks or by outsourcing non-core business functions.

6. Bringing down office expenses, such as electricity bills, by opting for energy-saving technologies or scaling down on office space by offering remote working options. Negotiating better terms with suppliers to source material at lower costs or be offered higher trade discounts. continue

7. logistics planning In Twitter Logistics covers how you manage your product from creation to distribution. Logistics planning involves refining those processes to account for the ideal use of your systems, equipment, and storage facilities to create a seamless system. For example, factories, warehouses, and retail stores can improve operations across the board to create a more stable and efficient organization geared for future growth.   Digging deeper, logistics planning relies on a three-part approach that addresses your entire system.  Long-term goals set up your organization for success by satisfying consumers and meeting customer demand through a stable, adaptable supply chain. Goals must have quantifiable factors and rely on data to assess successes .

8. Means refers to the ability to deliver a positive customer experience, provide value, and work toward your long-term goals.  The process addresses the strategies for achieving all business objectives. TYPES OF LOGISTICS MANAGEMENT INVENTORY MANAGEMENT Creating products means several moving parts at all stages of the process. Consider procuring the raw materials used to create a line of products. You need to store the raw materials and then the completed products. Plus, you need to transport them to a retail location or directly to the customer. 

9. PRODUCTION The production process is the backbone of any product-based company. Coordinating every aspect of the manufacturing process can eradicate wasted time, like waiting for other departments to finish their jobs.   DISTRIBUTION Getting materials and products from one place to another can impact every other aspect of your business. Damaged and lost products, delayed shipments, and other issues aren’t entirely avoidable, but logistics planning can ease the strain.  RETURNS Reclaiming materials and products is an often overlooked area. From customers returning products to recycling older or damaged items, it’s important to consider reverse logistics in your planning and strategy.

10. 1 . Gain valuable customer insights This puts into perspective how actively people are using it as a conversation platform. And for businesses, these conversations can prove to be a valuable source of customer insights. Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively . 2 . Build brand personality and awareness One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. In turn, your audience would find your Tweets and content valuable and ideally, even share with their followers . For example: Ben & Jerry’s may sell ice cream but it regularly talks about political and social issues through Twitter. It uses the platform to promote social causes that are important to the brand, so it’s been able to make a huge impact on people who care about the same causes. We even did a  Social Spotlight  on Ben & Jerry’s for this very reason Other benefits of twitter

11. 3. Deliver customer support and gather feedback The most advanced brands see Twitter as a vital marketing, customer care and market research medium that can provide valuable insights on every aspect of their business .”And rightly so. The platform makes it easy for customers to reach out to brands and provide their feedback or ask for help.  For example: Companies such as Netflix have even set up a dedicated Twitter account to provide support. The company offers support through this page in multiple languages and in locations across the world. 4 . Cultivate a brand community With the ease of conversation between brands and consumers, one of the major benefits of using Twitter is for building and cultivating your  brand community . Brands can use the platform to start and join in on relevant conversations, engage with their community and build a loyal following . For example: In fact, our # BrandsGetReal survey found that 55% of consumers want brands to help them connect with likeminded people through social media. And 36% expect brands to build communities that consumers can belong to.

12. conclusion In 2006, the world saw a service that provides an opportunity to talk about one’s affairs, states or thoughts in real time and to all comers. This startup blew up the public and today is fighting for leadership in popularity with  Twitter.   Twitter  case study analysis  can show how a simple but innovative idea is able to bring success in the world of IT and communication.