Doyle C MB 062024 Personal Brand Exploration

Personal brand exploration for Portfolio I class at Full Sail University.

1. Project & Portfolio I: Week 2
PERSONAL BRAND
EXPLORATION
Cheryl Doyle
Degree Program: Music Business AS
Date: June 16, 2024

2. CAREER
GOALS
CAREER CATEGORY:
Entrepreneurship
SHORT-TERM GOAL
Immediately after graduation, Dec. 2024
My short-term goal is to sell out a local venue and land a
sync licensing placement by December 2025. I plan to
develop a stronger stage presence by hiring a permanent
choreographer and getting more local radio plays and
promotions.
LONG TERM GOAL (2034)
My long-term goal is to develop a network of
independent artists with similar circumstances and
create a nationally recognized tour circuit.

3. OCCUPATION:
RECORDING ARTIST
POTENTIAL JOB TITLES:
Growth Hacker for Emerging Music Artist
Music Community Outreach Expert
Artist Faculty, Songwriting & Production
Sources: Indeed, Glassdoor
PROFESSION

4. TARGET AUDIENCE
FANS OF FEMALE TRAP GENRE
SOURCE: BOOK YOURSELF SOLID

5. Cheryl “CherryRaps” Doyle
WORK EXPERIENCE
3 years songwriter & recording artist, 6 years
small business owner, 5 years theatre actress
EDUCATION
Current student enrolled in Music Business AS
at Full Sail University; previous student enrolled
in Criminology BS at Southern Illinois University
- Carbondale
NOTEWORTHY EXPERIENCE
Entrepreneurship - Tattoo artist & piercer with
multi-city clientele; Entrepreneurship -
Entertainment consulting company for
recording artists, indie films and community
theatres, along with some other small
businesses (closed this company ~7 years
ago)
SKILLS & PROFIENCY
Over 20 Microsoft Office Suite experience;
Previous experience as talent manager; 3
years experience as small entertainment
business consultant
OVERALL ONLINE PRESENCE
Detailed profile; customized URL; Google
search engine recognized; notable volunteer
work
Cassandra Calao
WORK EXPERIENCE
Currently a fashion stylist, previous
retail leadership roles
EDUCATION
AS in Music Business from Full Sail
University
NOTEWORTHY EXPERIENCE
Awarded Valedictorian honors in the
Music Business degree program and
Course Director’s Award
SKILLS & PROFIENCY
Artist management, negotiation,
communication, and leadership skills
learned at Full Sail University
OVERALL ONLINE PRESENCE
Polished headshot; no customed URL;
no volunteer work; detailed profile
SOURCE: LINKEDIN

6. IDENTITY
GOLDEN CIRCLE
WHY?
Encouraging community
awareness and self-awareness
throughout new school rap culture
HOW?
Sharing my personal experiences
through exciting cadences and
metaphors
WHAT?
Independently recording music
Accountability
Consistency
Originality
Personal Development
Abundance
Core Values
To create stability by doing what I love
and telling my story, to inspire
communication about tribulations and
not just celebrate the wins
Vision
Accepting accountability and never passing
the blame to hold a standard for ourselves
and the public
Guiding Principle
Music festivals
Passion
Superpower
Telling my story through music with sustenance to
inspire underprivileged women of color
Source: Core Values Exercise

7. PROMISE & POSITION
Inspiring underprivileged
women to not feel suffocated
by their circumstances, but
instead to build community
and self-awareness through
entertainment.
PROMISE
Songwriting and rap
performances
POSITION

8. Mentorship
ELEVATOR PITCH
The 2025 NAMM Show
2025 Grammys
NETWORKING
Seeking another recording professional with over 20 years in the industry to
help me navigate through jaw-dropping stage shows, tools to selling out
venues, interview tips and bookings.
You know how there's the “hip-hop is dead” narrative? Well, I aim to inspire and entertain
underprivileged people of color through my cadences and flow. In fact, I only began my career a
little over 3 years ago, and already I've produced a catalog of over 50 tracks, have all of my music
videos featured on Vevo, interviewed with credible sources and blogs, and performed for various
community events, venues and festivals in multiple cities including Las Vegas, LA, New Orleans,
Chicago, Cincinnati, Atlanta and others. I also stream on mainstream radio in Chicago.
January 21-25 in Anaheim, CA
Objective: To build more connections
throughout the recording community; complete
3 interviews when I attend to showcase my
ability, upcoming releases and ultimately build
a larger west coast fanbase.
February 2nd in Los Angeles, CA
Objective: Reaching out to my previous professors
and industry professionals I know who are already in
for recommendation letters to join the Recording
Academy, meeting industry professionals at the event,
and promoting my brand by having merchandise with
my logo available at local venues and events
surrounding the Grammys.
INDUSTRY EVENTS
Source: Recording Academy, NAMM

9. Online ID Calculator Scores
Volume: Zero
Relevance: High
Purity: High
Diversity: High
Validation: High
Brand Achetype
Archetype: The girl next door
Description: To be accepting and encourage
community. To make others feel included
and welcome. To belong.
Digital Marketing Strategy to Improve
Online ID Calculator Scores While
Exuding Brand Archetype
Focus Variable: Volume
Type of Content: Blog interviews, magazine
interviews, music features, podcast features,
music video submissions to channels, music
festival performances
Primary Tools for Distribution: Social media:
scheduling posts of written and video
content during prime time slots for ensure
optimum views and shares and
croossharing through the Meta platform,
TikTok, YouTube, Snapchat, and more; and
billboards when I release new music.
DIGITAL MARKETING
Source: Kaye Putnam

10. TRANSFERABLE
Stress Management
Task: Take Managing Stress for
Positive Change course
Org: LinkedIn Learning
Date: Jan. 2025
Communication Skills
Task: Take the “Build your
Interpersonal Communication Skills”
course and apply one thing I learn
actively for 28 days
Org: LinkedIn Learning
Date: Dec. 2024
TECHNICAL
Audio Technology (Logic Pro X)
Task: Learning to use Logic Pro X to
track myself out for faster
production and turnaround
Org.: SAE Institute Chicago
Date: Dec. 2025
Building Career Course
Task: Leaning how to fund my music
career through developing my
brand
Org.: Berkelee/edX
Date: (Future date not yet set, ~July
2025)
SOURCE: EDX, SAE, LINKEDIN LEARNING

11. Artist faculty, songwriting & production. (2023, October 19). GlassDoor. Retrieved June
12, 2024, from https://www.glassdoor.com/job-listing/artist-faculty-songwriting-
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jl=1009038930285&utm_campaign=google_jobs_apply&utm_source=google_jobs
_apply&utm_medium=organic
Attend the 2025 NAMM Show. (n.d.). NAMM.org. Retrieved June 16, 2024, from
https://www.namm.org/thenammshow/attend/2025
Brand Quiz - Kaye Putnam | Psychology driven brand Strategist. (2023, May 23). Kaye
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https://www.kayeputnam.com/brandality-quiz/
Cassandra Calao profile. (n.d.). LinkedIn. Retrieved June 15, 2024, from
https://www.linkedin.com/in/cassandracolao/
edX. (n.d.). BerkleeX: Building your career in music: Developing a brand and funding.
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