DR LAL PATH LAB.pptx

lal path

1. About Dr. LalPath Lab Vision Be the most trusted healthcare partner, enabling healthier lives. Mission To be the undisputed market leader by providing accessible, affordable, timely and quality healthcare diagnostics, applying insights and cutting edge technology to create value for all stakeholders.

2. PREMIUM PLAN For people who need advanced medication management ELITE PLAN For people who need regular teleconsults FREE PLAN No cost plan for basic medication management Business Model What we offer to users

3. Service Marketing Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods AZ

4. Service Marketing Service Marketing can also be defined as the marketing and selling of intangible products (non- physical products). Services comprise all of those personal facilities which we require from time to time like; medical care, education, renting of living spaces and vehicles, hair cut, spas, musical concerts, dance classes, etc. AZ

5. Company Customers Employees E xt er n al M arket in g Internal Marketing Interactive Marketing AZ

6. 7 P 's of service marketin g AZ

7. FACILITIES AVAILABLE Dr Lal Path Labs provides a wide range of pathology and diagnostic services to its customers. These include tests for blood, urine, stool, and other bodily fluids, as well as imaging services like X-rays, ultrasounds, and CT scans. AZ

8. Dr Lal Path Labs offers a transparent pricing system, with prices for all tests and services clearly listed on their website and in their facilities. They also offer various packages and discounts to make their services more affordable. PRICE Dr Lal Path Labs has a large network of over 200 diagnostic centers and laboratories across India, making it easy for customers to access their services. . PLACE

9. PROMOTION Dr Lal Path Labs has a strong online and offline marketing strategy, with advertising and promotions through print and digital media. They also have a referral program where customers can earn rewards for referring others to their services. Dr Lal Path Labs has a team of highly qualified and experienced medical professionals, including pathologists, radiologists, and technicians, who ensure accurate and reliable test results. PEOPLE PROMOTION

10. Networks Domestic Network 231 Clinical Laboratories 3705 No. of PSCs 9274 No. of PUPs International Network 23 Countries of poperation 700+ Tests per day 150+ Partners including Labs & Hospitals AZ

11. PROCESS Dr Lal Path Labs has a streamlined process for booking appointments, collecting samples, and delivering test results to customers. They also have an online portal where customers can access their reports and medical history. PHHYSICAL EVIDENCE Dr Lal Path Labs has modern and well-equipped facilities, with state-of-the-art equipment and technology to ensure accurate and reliable test results. They also maintain high standards of cleanliness and hygiene in all their laboratories and diagnostic centers.

12. UNIQUE VALUE PROPOSITION High Quality Service Reliability Convenience I nnovation & Technology

13. AZ 01 General Physcological and clinical test market 02 Imagin and Radiology test market 03 Esoteric test market

14. Market Size 1.9 BILLION TOTAL AVAILABLE MARKET 53 M SERVICEABLE AVAILABLE MARKET 10 M MARKET SHARE

15. Logistic strenght 231 Satellite Labs 1800+ Staff 250+ Doctors 24 NABL Labs AZ

16. Short Comings: Limited coverage in certain regions There are some areas where the company does not have a presence. High cost G enerally priced higher than some of its competitors. Quality control issues They have been occasional reports of quality control issues, including errors in test results and sample mix-ups.

17. Limited online services It still has limited online capabilities compared to some of its competitors. Limited international presence It has primarily focused on the Indian market and has limited international operations. Short Comings:

18. End of Presentation Thank You AZ