DSA Re-launch.pptx for loans for finance

ppt on dsa channel and launch

1. DSA integration with meeting channel

2. DSA DRIVE Target - Appoint new DSA / Re-activate old DSAs (14th OCt - 31st October)

3. DSA - Why? Why? Huge Market Potential High Conversion Rates Easy to set-up - no Infra required

4. Types of DSAs DSAs Big DSAs Small DSAs Freelancers Customer Big DSAs Network of Smaller DSAs called as Connectors Small DSAs Small setup with less than 10 manpower Monthly Disbursement: 10 - 20 Cr

5. Where do we Start? Onboarded DSAs As of Today Ahmedabad 25 Bangalore 24 Chennai 10 Coimbatore 5 Delhi 37 Hyderabad 15 Jaipur 23 Kolkata 10 Mumbai 24 Pune 53 Surat 44 Visakhapatnam 2 Vijayawada 1 Rajkot 6 Vadodara 5 Total 284 Incremental DSAs Existing New Ones

6. Reactivate DSAs Next Steps List will be shared with the teams Create Hangouts groups / Whatsapp groups at RH level with ACSH / CSH / TL Resolve Payout issues (if any) Everyday Tracking basis on PJP Payout Issues Transactions are triggered under Meeting Channel Invoices Submission Issues Sample PJP DSA Name Category Mon RupeeBoss Big DSA Tue Akshaya Fintech Small DSA Wed SSource Small DSA Thu StarPowerz Big DSA Fri RupeeBoss Big DSA Sat Laguna Consulting Small DSA How to Prepare this ? City teams to categorise the DSAs and Prepare the PJP After visiting the DSAs for the first time, we Will get an understanding of Manpower & Business Volumes/Values

7. Onboarding new DSAs Prerequisites Lat/Long of the Office PIC of the office (Freelancers Exempted) Passport Size Photo Documents Required Signed Agreement PAN CARD GST Certificate Task Responsibility Docs Collection City Team Code Generation Central Team Communication on Guidelines Central Team One Day TAT for Code Generation if agreement is correct Central repository of all Docs available Most of the agreements would have expired (for already active DSAs)

8. DSA Categories and What needs to be captured Personal Loans (P1) PL Lost Leads - Customers in urgent need and looking for solution Low CIBIL Score Leads - No other solution Old Leads (Trigger Whatsapp Msgs) Request for dump to Message Business Loans (P3) Less than 100% disbursement cases - rest of the amount through Gold Loans Self Employed - mostly business loans gets rejected Real Estate Businesses are not given Business Loans Vehicle Loans (P4) Used Car Segment - multiple DSAs are working for Lead Generation of Used Car Companies (CARS24) Dealers also apply for loans very high interest rates Home Loans (P2) Less than 100% disbursal cases - Customers will look for PL for rest of the amount - Can pitch for Gold Loans First installment cases - who Purchased houses Can gives us contacts of Builders / Associations

9. What to Pitch? Always Start with Extract best out of Junk Leads (All Loan Disbursement Leads)

10. While Visiting DSAs - Understand the total leads generated in all the processes Ensure that ACSH/CSH mobile numbers are available with DSAs Customized Brochures to be given to the DSAs (They can stamp and distribute in the market Responsibilities & Training

11. While Visiting DSAs Line Items to be filled Name of the DSA Visited DSA Code (For Existing DSAs) - Update NA for new DSAs Interested to Restart ? (For Existing DSAs) - Update NA for new DSAs Major Business No of Leads generated Per Day Value of Business Generated Location of DSA (Lat Long) Customized Brochures Requirement

12. Leads Verification 3 Step Process Checked by Sales Team Lead under multiple sources >60 Days, Payout will be approved < 60 Days, Payout will not be approved Points to Remember Lead arrival timestamp to be registered DSA Lead arrival time should be oldest

13. Leads Verification Less than 10 Transactions / DSA More than 10 Transactions / DSA

14. Payout Process Task Responsibility Payout Calculation Central Team Check the Payout Calculation BizFin Team Invoice Signature City Team Invoice check Central Team Payout Release Fin Team Payout Confirmation Mail Central Team Payout Process Payouts will be released before 10th of every month Loan Type Value Slab Volume Slab Incentive Fresh Loan 0-50L 4 0.75% 50-75L 7 1.00% 75-1.5Cr 15 1.10% 1.5Cr+ 20 1.20% <4 0.50% Take Over Loan - 0.75% * Take Over Payout capped at 15k/Transaction Payout Slabs

15. Leads Flow DSAxyz0123 1234567890 * Payout will be made Basis on the code * Transactions are Checked basis on this

16. Leads Flow Multi-City DSAs Small DSAs City DSAs Central Team City Team Central Team City Team City Team City Team Central Team City Team

17. Leads Flow Sample Leads Form Leads Form helps in Recording Timestamps Multiple Source Leads - can identify the first source Identifying delay in lead allocation Incase of Fresh Leads, Central team will try to get SMs allocation on faster basis Payout files are prepared basis on the lead tagging here

18. KPIs DLD (Daily Lead Generating DSAs) Definition No of DSAs Participating giving atleast one lead for that day Very important KPI to monitor the width of the Channel

19. KPIs DAD (Daily Activating DSAs) Definition No of DSAs Participating giving atleast one Transaction for that day Very important KPI to monitor the extraction of the Channel / DSA

20. KPIs Daily Meeting Tracker Definition No of DSAs being met on day to day basis Tracked through Pics / GPS DSA Onboarding Tracker Definition No of DSAs onboarded (Agreement sent to Central team - only new DSAs

21. Tracking Sheets Type KPI What is measured Frequency of Tracker How is it tracked ? Recipients Input Metrics DSA Meeting Tracker No of DSAs met on day to day basis Daily Whatsapp Sales Team Input Metrics DSA onboarding Tracker No of new DSAs onboarded Daily Agreement Sales Team Input Metrics Daily Lead Generating DSAs No of DSAs giving Leads on Daily Basis Daily Google Form Sales Team Output Metrics Daily Transacting DSAs No of DSAs giving Transactions on Daily Basis Daily Transaction Sheet Sales Team Output Metrics Vol and Value Tracker Volume and Value delivered from DSAs Daily Transaction Sheet Sales Team For Sales Team KPI What is measured Frequency of Tracker How is it tracked ? Recipients Input Metrics Leads Given No of Leads given by DSA Weekly Google Form DSA Output Metrics Transactions Done No of Transactions done by DSA Weekly Transaction Sheet DSA Output Metrics Payout Payout basis on no of Tx Weekly Transaction Sheet DSA For DSAs

22. Tracking Dashboards D-1 MTD City Name No of DSAs Met Onboarding Completed Onboarding Target No of DSAs Met Onboarding Ach Ach % Onboarding City Level Onboarding Region Level D-1 MTD Cities Region Name No of DSAs Met Onboarding Completed Onboarding Target No of DSAs Met Onboarding Ach Ach % Total Zero Onboarding D-1 MTD City Name No of DSAs Onboarded Transaction Done Transacting DSAs Target Transactions Done Ach % Transacting DSAs City Level D-1 MTD Cities Region Name No of DSAs Onboarded Transaction Done Transacting DSAs Target Transactions Done Ach % Total Zero Transacting Transacting DSAs Region Level

23. Targets Target Onboarding/City Active DSAs/City A 10 10 B 5 3 C 3 1 Cities Onboarding TGT Active DSAs Tgt A 2 20 20 B 9 45 27 C 16 48 16 Total 27 113 63 City Category Target Onboarding Target Transacting DSAs Bangalore A 10 10 Hyderabad B 5 3 Chennai B 5 3 Coimbatore C 3 1 Pune A 10 10 Mumbai B 5 3 Ahmedabad B 5 3 Jaipur B 5 3 Surat B 5 3 Delhi B 5 3 Kolkata B 5 3 Vijayawada C 3 1 Mysore C 3 1 Visakhapatnam C 3 1 Vadodara C 3 1 Rajkot C 3 1 Ghaziabad C 3 1 Faridabad C 3 1 Gurgaon C 3 1 Noida B 5 3 Chandigarh C 3 1 Ludhiana C 3 1 Lucknow C 3 1 Indore C 3 1 Bhopal C 3 1 Jalandhar C 3 1 Karimnagar C 3 1 Total 113 63