DTS Group Assignment by Kumari Warsha Goel

Self Study and Education

1. Project: Two Dimensions of Digital Transformation Digital Capabilities and Leadership Focus Group - A Kumari Warsha Sandeep Kumar Jerry Jose Mahesh Kumar Prof : AK Pani

2. MOBILE INDUSTRY FASHIONISTAS DIGITAL MASTERS BEGINNERS CONSERVATIVES APPLE Exploring Digital Advantage Outsmart competitors Unmatchable performance Strong in Digital Capability and Leadership XIAOMI RANK 3 Excess prudence when it comes to implementation Have Digital Leadership Capability Find it hard to mobilize management Lack of Product Innovation Lack of Customer Service NOKIA RANK 4 Wait and See Strategy Opportunities See how it behaves with regulation for others Use Privacy as an excuse Innovation and thinking out of the box at right time are missing Stick to the traditional Way SAMSUNG Buy everything Lack of Digital Leadership Capability Missing Unified view of the operation Low-profit margins Weak presence in software and services LEADERSHIP DIGITAL CAPABILITY RANK 1 RANK2

3. Rank 4 - Nokia Rank 3 - Samsung Rank 2 - Xiaomi Rank 1 - Apple One of the oldest market leader in mobile which lost its way when monopoly ended and competitors having more marketing,sales,innovation,customer experience was available to the customers It was established in telecommunication but was not having a breakthrough in the mobile industry.It adopted Android and has its breakthrough and overpowered Nokia.It had better market capture however failed to continually innovate and capture all market segments. Sales, the Marketing department was weaker and had less coverage compared to it competitor. It was new to market but had something to offer to every segment of user.It was stabled with tried and tested practices and taking safe step.It had good marketing segmentation and sales however was not as robust,high quality,security etc compared to its digital leaders. Innovative market leader which was continuously evolving targeting niche class with good sales,m arketing strategies striving to excel.It made sure good quality,robustness,digital innovative,security . It always brough a market through and people people satisfied with its own customized play store and technology cloud. Rank 4 - NOKIA Rank 2 - SAMSUNG Rank 3 – XIAOMI Rank 1 – APPLE Market Grade

4. Market Trend Report

5. Nokia - Digital Capabilities Hardware Capabilities Product Scalability Scalability of Digital Experience Introducing small- & large-scale product opportunities Digital Customer Experience Social environments E-commerce Experience Enhancement in Software product Digitalization in the Supply chain Digital Innovation Process Customer focus & IT Enablement Customer Experience Self Service Capability Smart Technologies Enablement

6. Market Productivity & Growth Product Innovation & Strategies Business engagement Organization & Talent Retention 7 Nokia – Leadership - Focus R&D Capabilities

7. Thank You