Dwatson chemists

Dwatson chemists

1. D. WATSON CHEMISTS Presented by: Khurram Altaf Chd . Taymoor Sohail Ahmed Shair Khan Waleed Azam

2. Group of suppliers who provide quality products to D. Watson from last 35 years and they will remain key partners of D. Watson after entering to the UAE market Provide Local & Imported Allopathic & Homeopathic Medicines, Drugs, Cosmetics, Herbal Products, Optical Products, Surgical supplies etc. We will provide medicines, drugs, cosmetics and other products to the customer with a cost-effective structure. We also decrease risk of using a low quality medicine and drug. Optical products and Apparel products also sell by D. Watson Chemist Provide customer services on a electric and electronic product purchase. We help them if they face any problem while using our different products and medicines. Which ones have we established? How are they integrated with the rest of our business model? How costly are they? We target different customer segments such as those customers who need different type medicines, then the market segment of perfume and cosmetics, Apparel market segment. Super store market segment High quality Suppliers group. Also the good will of D. Watson in Pakistan. Open our own stores in different location to serve our customers. Also provide online services D. Watson chemists invest their huge amount on building their strong relationship with suppliers. D. Watson gives training to their suppliers. As D. Watson get 90% of their products from their local suppliers. So when they expand their business to the Dubai, they need to invest more on their suppliers if they continue the process to get products from their local suppliers. Otherwise their cost will increase when they purchase product from the suppliers of the Dubai. Employees Training Cost. Customers are willing to pay when they get high quality product. D. Watson will follow the fixed price technique as they will charge a fixed amount on a specific medicine, optical product and other Product. D. Watson Chemist Khurram Altaf 04/05/2020 X.Y

3. Description D. Watson company is playing a vital role to provide complete & substantiate range of Local & Imported Allopathic & Homeopathic Medicines, Drugs, Cosmetics, Herbal Products, Optical Products, Surgical supplies etc.

4. Products & Services D. Watson offers a variety of key services including Pharmacy, Allopathic Medicines, Vitamins & Health Supplements, Perfumes, Medical Store, Medicines Retailer, Eye Clinic & Optical, Optometrist Consultants, First Aid, Plaster & Painkillers Tablets, Antibiotics, Orthopedic, Herbal Products, Beauty Products, Baby Care Products, Toiletries, Electrical Items and Pet Products. D. Watson also have branded perfumes, deodorants, shampoos, tooth pastes, pampers, feeding bottles and many more. Last but not least, on 2nd floor now we have branded shoes & bags for ladies. No other shoes/bags store in twin cities (Islamabad/Rawalpindi) can compete us on variety.

5. OPPORTUNITIES (+) THREATS (–) Changing of Rules & Law High Turnover STRENGTHS (+) WEAKNESSES (–) High Prices Management Issues INTERNAL FACTORS EXTERNAL FACTORS Expansion Increase Product Line Improve management Good Will Strong Supplier Relation Customer Services Products Quality S W O T

6. Porter’s Five Forces Potential Entrants Suppliers Bargaining Buyers Bargaining Threat of Substitutes Competitive Rivalry D.Watson invest amount in suppliers training Drugs Laws & Regulations Purchase 90% product from local suppliers High Bargaining power in Bags & shoes Some Barriers Shaheen Chemist Lateef Chemist Islamabad Med Store Fixed Prices Bags & Shoes segment No Barrier in Optical segment Because there is no substitute of medicines Minimum Chances But there are substitutes in optical products Optical products Bata & Service etc. Bags & Shoes

7. Competitors Within a market businesses are faced by direct competitors. These are firms that produce the same or very similar goods like Pharmacy, Medical Store, Eye Clinic & Optical, Perfumes etc. Shaheen Chemist AL- LatIf Chemists Islamabad Medical Stores etc.

8. Integrated Business Plan Company Strategies Horizontal Integration Global Strategy (Lower Cost, easy to manage) Centralized approach Global integration approach Merchandising Local foreign drugs vendors Local foreign other cosmetics products Marketing and R&D Cloud computing technology Market integrated approach Customer response and feedback Predict demand of the products and daily orders

9. Integrated Business Plan Market Intelligence Gather market data and customer feedback Know the taste of the customers and predict demand Analyze the data to predict future strategy Pricing and Trade Promotion Cross National television campaign and more focus on offline promotion Meet the international criteria and cheap products according to the vision of D Watson.

10. Integrated Business Plan Pricing and Trade Promotion Keep price competitive product Cost leadership strategy Cross National television campaign Using Pakistan online app also used in international level What if Analysis If we meet the demand of drug enforcement laws Foreign investment laws requirement Country risk analysis ( political and lawful) Sales Forecasting meet our prediction level? Operational cost could be in our Cost leadership Frame work?

11. Integrated Business Plan Transactional Approach Analyze the products available in the pharmacy of the targeted market Marketing approach could be transactional both local and foreign Integrated market approach

12. Strategic Alternatives D. Watson has many options to choose the specific and good strategic alternative to enter in a new market. Every option has its own advantages and disadvantages. Niche Strategy Introduce the new product or service alongside the main product in order to build their relations Free hearing Test etc. Receive tough competition from existing brands and companies

13. Basic Issues in Entering Market Marketing Sourcing Investment Control