i made a good presentation for e-business i want proved anyone who want to study....e-business strategy
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Language: en
Added: Nov 29, 2015
Slides: 20 pages
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PRESENTING ASAD KHAN
E-BUSINESS
E-BUSINESS Electronic Business, is the administration of conducting business via the Internet. This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet.
INTRODUCTION “E-BUSINESS STRATEGY T o grow an e-business and help it succeed, there are a number of strategies a small business owner can employ. Falling behind the times in this rapidly changing frontier can mean risking your company's success in the virtual world.
SWOT ANALYSIS
E-Business Strategy They supply materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
SOCIAL MEDIA STRATEGY Tactical social Media objective Tactical social Media objective Strategic Business Goals Grow network (followers ,email and subscribers Develop as market leader to know, purchase influencer, trend setter Connect with existing customer and new prospective Listen & engage in conversation with prospective customer & industry leader Share company information, news and “personal ” information Grow new Business Of new customer acquisition rate
E-Business Advertising Strategy
E-Business Growth Strategy Taking advantage of new marketing opportunities to target a larger audience for their product Creating an affiliate marketing program for your product or service. Continuous improvement in productivity and profitability.
Entering New Markets The ability to reach a global audience selling back stock at a discount or finding a new target market for a new product use the Internet in a variety of ways to reach consumers . the use of social media and quality content in order to build a strong foundation for the new market to use
A framework E-Business strategy 4 stages for framework strategy Stage 1 Strategic planning planning involves related high-level analysis
Framework strategy
Risk issues No strategy wrong strategy Poor implementation Failing to measure performance The strategic plan is incorrectly translated into design so that key objectives are not met
E-BUSINESS Challenges Privacy is among the top concerns of Internet users. Companies can track customers’ shopping and viewing habits through cookies. Vising , or voice phishing, involves phone calls to credit card customers to obtain personal and banking information .
E-BUSINESS Challenges Companies worry about data theft. Internet Crime Complaint Center logs more than 200,000 complaints annually.50% Phishing is a growing form of Internet fraud that uses e- mail or pop up messages to get unsuspecting victims to disclose personal information.
E-Business Solutions Web Customer relationship management system (CRM): Enterprise Resource Planning System (ERP ): Supply Chain Management (SCM): Knowledge Management (KM):