E commerce infrastructure

Notes

1. E-Commerce Infrastructure

2. INTRODUCTION • E-commerce infrastructure requires a variety of hardware, software, and networks. • The key infrastructures that are needed to support EC applications are networks, Web servers, Web server support and software, electronic catalogs, Web page design, and Internet access components.

3. WEB STORE REQUIREMENTS • An organization's first venture into EC is the development of a Web site and the creation of a presence on the Internet. • E-commerce transactions must be executable worldwide, without any delay or mistake. • On a very basic website, an organization provides information about itself, its products and its services. • A more developed Web site will allow some interactions, such as sending an e-mail to request for the information or schedule an appointment, or ordering.

4. Website Intelligence leverages four types of information: - Demographics (basic elements of the customer like their income, age, marital status) - Expressed Preferences (subjects that interests the customers . Preferences are stored through form-based questionnaires) - Past Transactions - Observed behaviors (manner in which customer navigates when using the website)

5. Steps Followed in Leveraging Information Step 1: Basic traffic Analysis Step 2: Customer interaction analysis Step 3: Real-time personalization Step 4: Getting to fine-grained segmentation Step 5: Going through the stream of clicks Step 6: Enrich content with external data Step 7: Reaching optimal Intelligence

6. Website Design v/s Development Front-end Design: When a customer visits a site, he sees is the front end. These are the pages that display the text, images and graphics on your site. Back-end Development: Web Developers help you build your website . Back-end functions are about making provisions so that visitors can view different pages, enter data, execute sales transactions and allow images to alter and move.

7. Advantages of a website: -Increased awareness of products and services -Freedom -Cost Advantage Technology Requirements: HTML Editor : An   HTML editor  is a computer program for editing HTML, the markup of a webpage . Text Editor : It is a software used to edit texts which do not involve any special formatting. Microsoft Windows systems come with the Notepad . File Transfer Protocol :used to upload files to web server and download files from web server. Graphics Editor : used to edit as well as design graphics. Example Paint Shop Pro

8. 5) Zip/Unzip Software : archive of one or more files, compressed into a single file for easy distribution. Used to compress and transport files over the internet. Compressed and minimize the download time 6) Email :ISPs feature and provide e-mail accounts to their client.

9. Languages For Web Designing 1) HTML: HTML is a method which converts an ordinary text into a hypertext.HTML is not a programming language but a set of special codes that control a text’s layout and appearance. 2) JavaScript: JavaScript can be executed on the web browser . It is a client side scripting language, and is basically used to validate and edit an image, text, colors etc 3) VB script: Developed by Microsoft. It is also a client-based language and run on Internet Explorer and Netscape Navigator.

10. 4) Perl script: text processing language .Perl Script is a subset of Perl. 5) Active server page: allows users to be treated as unique entities 6)XML: It is not just another mark-up language, it is a Meta language. Allow users to create their own tags. Used to write mark-up languages for many kinds of applications, like ATM machines, databases. Corporate strategic infrastructure required: Internal development v/s Outsourcing Outsourcing: Early , Late and partial

11. tips Keep it simple Navigation Font size Load time Screen Resolution : 640x480, 800x600, 1024x768 Animation- minimum Links Website image-projects the image you want it to