E-Commerce_Trends_Types_SWOT_Analysis.pptx E COMMERCE

commerce

1. E-Commerce: Trends, Types & SWOT Analysis Understanding the Digital Marketplace Presented by: Abhinav Vyas, Suryansh Bhadauria , Venkatesh Nayak, Krishna Lakhere

2. Introduction to E-Commerce • Buying and selling goods or services over the internet • Part of the global digital economy • Involves transactions, data exchange, and customer engagement online

3. Evolution of E-Commerce • 1990s: Birth of online retail (Amazon, eBay) • 2000s: Expansion with better internet access • 2010s: Mobile shopping & social media integration • 2020s: AI, voice commerce, and digital payment ecosystems

4. Importance of E-Commerce • Global reach and 24×7 accessibility • Cost-effective operations • Data-driven insights for business growth • Customer convenience & personalization

5. Types of E-Commerce (Overview) 1. B2B – Business to Business 2. B2C – Business to Consumer 3. C2C – Consumer to Consumer 4. C2B – Consumer to Business 5. B2G – Business to Government

6. B2B (Business to Business) • Transactions between companies • Examples: Alibaba, IndiaMART • Focus on bulk transactions, logistics, and long-term contracts

7. B2C (Business to Consumer) • Businesses sell directly to end consumers • Examples: Amazon, Flipkart, Myntra • Focus on user experience, marketing, and customer satisfaction

8. C2C (Consumer to Consumer) • Individuals sell products to other individuals • Platforms: OLX, eBay, Facebook Marketplace • Enables resale and sustainable use

9. C2B (Consumer to Business) • Individuals offer goods/services to companies • Example: Influencer marketing, freelancers • Businesses pay for consumer-generated value

10. B2G (Business to Government) • Companies provide products/services to government bodies • Examples: Tender portals, IT service providers • Requires compliance, transparency, and secure payment channels

11. Current E-Commerce Trends (1) • Mobile Commerce (m-commerce): Shopping via smartphones • Voice Commerce: Smart assistants (Alexa, Siri) enabling purchases • AR/VR Shopping: Virtual product try-on and immersive experiences

12. Current E-Commerce Trends (2) • AI-driven personalization – tailored recommendations • Omnichannel retailing – seamless online + offline experience • Sustainable shopping – eco-friendly packaging & supply chain

13. Current E-Commerce Trends (3) • Social Commerce: Shopping directly through social media • Subscription models: Monthly product/service plans • Faster deliveries: Same-day and 10-minute deliveries

14. Technology Behind E-Commerce • Cloud computing for scalability • Big data analytics for consumer insights • Secure payment gateways • Blockchain for transparent transactions

15. Global E-Commerce Growth • Market value crossing trillions globally • Rapid adoption in emerging economies • SMEs joining digital marketplaces

16. SWOT Analysis: Overview • A tool to assess Strengths, Weaknesses, Opportunities, and Threats • Helps evaluate E-Commerce business potential

17. Strengths • Wide reach and accessibility • Low operational costs • Easy data collection and analytics • Personalization capabilities

18. Weaknesses • High competition • Cybersecurity threats • Dependency on technology and logistics • Limited personal interaction

19. Opportunities & Threats Opportunities: • Expansion into rural markets • Integration with AI & blockchain • Global trade and cross-border e-commerce Threats: • Data privacy regulations • Fraudulent activities • Rapidly changing consumer behavior

20. Conclusion • E-Commerce continues to reshape the global economy • Innovation and customer trust drive success • Future belongs to digital-first, data-driven businesses