E Diig – Motors Presentation Tmf

1. Selling Process Re-Organized to Latest
Trends & Requirements for
Automobile Segment

3. IDENTIFICATION
Feet on street activity / Telemarketing activity / Dealer Seminars / Dealer Association’s meetings / Mechanic shop tie-ups
Existing dealer references / Print advertisements
PRE-QUALIFICATION
Prequalify dealers thru FOS & Telemarketing, based on the interest and availability of the KYC documents.
Collect KYC documents from the prequalified dealers & verify their authenticity for Clearance.
REGISTRATION
Registration is free of cost for dealers
Verified dealers are registered in our website www.ediig.in
During registration a user id and password would be created for Future Usage
TRAINING
An extensive training is given in local language or dealer understandable language on the complete auction process of eDiig.
During the training, dealers are made to understand the process on checking the auction calendar for vehicle listings & date
of auction
Dealers are also trained to login into the site themselves, enter their username & password, and go to the auction bidding
page and bid by themselves.
Training is also provided on using the auto bid feature & printing the bidding activity sheet.
ACTIVATION
Dealers are handhold to participate in their first live auction, giving them all possible help to make him do the first bid.
A dealer is taken as activated, if he has put the first bid.
CONTINUITY–Follow up is done with new dealers to do repeat bidding.

4. TMF 10 –TMF will Release the Transaction Fee to eDiigEDIIG
SOURCE PROCESS STEP DESTINATION
TMF 1 –TMF Provides List to eDiig EDIIG
EDIIG 2 –eDiig Circulates the list to Dealers DEALER
TMF 3 –Dealer Inspects the Vehicles at Godown DEALER
EDIIG 4 –eDiig Conducts Online Auction / Offline Bulk QuotesDEALER
DEALER5 –Dealers Bid in eDiigOnline Auction / SubmitQuotes EDIIG
EDIIG 6 –eDiig Sends the Auction Completion Report to TMF TMF
DEALER7 –Dealers make the payment to the TMF on confirmationTMF
TMF 8 –TMF Releases Vehicles to the Dealers post PaymentDEALER
EDIIG 9 –eDiig will Raise an Invoice for the Sold VehiclesTMF

5. TMF Gives List to
eDiig
eDiig will Intimate
the Dealers about
the Auction by
SMS / E-Mail / Etc
Dealers to Collect
the inspection
letters from TMF
Dealers will inspect
the vehicles in
Godown
eDiig will collect
feedback about the
vehicles and the
market trend
Feedback is sent to
TMF Pre Auction to
recommend any
changes
Based on Feedback
provided by eDiig
TMF can re-
consider any Prices
Final Confirmation
of Prices is taken
from TMF
Auction to be LIVE

6. Auction LIVE –
Dealers Get a Final
Reminder
eDiig Will Monitor
the Start of Bids in
the Auction
Dealers are given
required assistance
, but they have to
BID on their own
eDiig will check for
any Wrong Bids
eDiig will also cross
check with the
Dealers on their
activity
eDiig will EDIT any
Wrong BIDS, but
will confirm with
TMF before that
On Completion of
the auction, eDiig
does a final check
on the Winners
Auction Report
Sent to TMF
Dealers are also
intimated on the
vehicles they WON

7. eDiig Intimates the
Buyers to start the
payments
Buyers will make
the payments to
TMF based on
auction report
eDiig will follow-up
regularly with the
Dealers for
payments
If any Dealer is not
paying for an Asset
eDiig de-activates
their ID’s
eDiig will then
check with 2
nd
or
3
rd
Bidder after
confirming with
TMF
TMF will release
the vehicles after
the Dealer makes
the payments
TMF needs to
inform the Dealers
about the status of
NOC, RC’s,
documents, etc
eDiig will then
provide the
necessary MIS &
post auction
review
eDiig will Cross
check with the
Client on the final
outcome after 48
hours post auction

8. Payment follow up and ensuring fulfillment is a very important part in auction process.
In eDiig, we have an effective and efficient post auction payment follow up system to ensure dealers payments
Detailed auction
completion report is
sent to TMF
Winner Gets Intimation
thru SMS / Tele on No
of Vehicles Won +
Amount & Branch
Contact Person
Dealers have a
Timeframe of 48 hours
to make the payments
Dealers can also get the
list of vehicles won
from their My Bidding
Page
Dealers get a reminder
SMS & Call next day for
making the payments
eDiig takes the
payment details made
from the Dealers to
Track MIS
After 48 hours ID’s of
Dealers who have not
made the payment will
be temporarily de-
activated
Day-3 –SMS is sent to
Dealers who have not
made the payments
about de-activation of
their id’s
For genuine reasons in
delay in payment,
dealers are given time
till the end of 3
rd
Day
Final status is reviewed
on the 4th day and a
call is given to dealers
to get update on their
payment status
On 5
th
day, defaulting
dealers are deactivated
& 2
nd
or 3rd bidders are
asked to complete the
transaction
Day –6 -Final status
report on fulfillment is
sent to the client for
confirmation
In total, a minimum of 2 days and a maximum of 6 days is required to complete a transaction and also dealers
are called upto 5 times and SMS is sent upto 3 times to get payment updates on their transactions

9. There are around 300 vehicle models which are available in used market from 35 different manufacturers
Out of the 300 models only around 60 models are fast moving, the remaining 240 are slow moving/non
moving.
Most of the clients are stuck up with these slow moving stocks as used vehicle inventory.
We would do a model wise analysis on the following points for every model
1)Resale Value
2)Markets where the models are strong/more demand
3)Find out Locations of New vehicle franchises, authorized sales point, authorized service point,
authorized used vehicle dealers & company trained mechanics.
4)Prices at which the vehicles, were sold & the present price.
Based on the analysis, we can formulate the model wise strategy for selling
Tactical Dealer development plan, register as dealers, all the authorized sales, service & mechanics of the
particular brand to participate in the auction. They would pay more for the vehicles than others
Invite dealers to auctions from markets where the particular brand has demand/resale value
Tie-up with vehicle manufacturers, where they would give service support for their models, to enhance
market demand and higher resale value.
Tie up with major insurance companies to provide duplicate invoices for the vehicles sold in auctions.

10. Strategy for selling, where vehicles are unregistered or do not have RC
1)Formulate a four way tie –up between eDiig, new vehicle manufacturer, Vehicle financier & new
vehicle manufacturer franchises.
2)Through our Government affairs & engagement program, we can organize a tie-up with RTO’s to
issue duplicate RC’s / fresh RC at a speedy pace.
3)Can formulate an arrangement with vehicle financiers, to get the original RC’s from original
customers.
Arrange for inventory / stock funding for slow / non moving brands, by organizing tie-ups with NBFC’s /
Private Financiers, based on dealer’s track record/capability
Bundling fast moving models with slow moving models. The pull generated by the fast moving model,
will automatically push in the slow moving models.
Run a buyer incentive scheme for buyers of slow moving / No RC / Unregistered vehicles
Conduct Open auctions, by inviting everyone thru paper advertisement, thereby trying to sell the slow
moving stock thru B2C model.
By combining the above points, we can formulate a robust selling strategy for slow moving vehicles

11. eDiig Business Adjacencies
eDiig has also stepped into by-products of Motors, which would spiral the growth of the motors business as a whole.
General Insurance–eDiig tied-up as a corporate agent with Royal Sundaram Insurance, for providing motor vehicle
insurance to our dealers. Usually, when dealers sell their vehicles to individuals or end users they insure it and they sell it.
Dealers get a margin of anywhere between 5% to 15% as insurance commission, from their existing setup. When they take
insurance thru eDiig, they would get a minimum of 20% and a maximum of 25%. We would pass on 90% of our incentives to
dealers, to help them earn more out of a vehicle business transaction and also make them repeat buyers in our site.
Inventory Funding/Business Loans-eDiig started the process of tying up with leading financial institutions for arranging
inventory funding/business loans to dealers, based on the track and potential. This would ensure in prompt payments in
auctions, good price appreciation & high sell thru.
Auto Classifieds–Developing our B2C auto classifieds called “eDiig Motors”. This classified site would allow dealers to create
their virtual showroom to showcase and sell their vehicles to the end-users in different locations. The site would give the
dealer a sense of owning a online showroom.
Valuations-Provide comprehensive valuation services to our dealer network. Thereby giving them the comfort of selling
their vehicles at consumer prices with an authorized valuation back up. Valuations can be provided both onsite and offsite.
Motors
Insurance
Inventory
Funding
Valuations
Auto
Classifieds

12. Client 2W 3W 4W CV FE EquipmentsTotal
ICICI Bank 40040060250 5 100 1215
TVS Finance Ltd 50000 0 0 0 0 5000
Bajaj Auto Finance Ltd500025000 0 0 0 7500
Mahindra Finance 0 8507505001000 0 3100
Chola DBS 0 500250250 0 0 1000
Shriram Finance 0 500125125 0 0 750
Indusind Bank 20080025100 0 200 1325
Private financiers 0 500 5125 0 0 630
Total 106006050121513501005 300 20520

13. Total no of vehicles listed for auctions -20520 vehicles
Total no of vehicles sold in auctions -15390 vehicles
Total conversion rate in auctions -75%
Total Price appreciation over base price in auctions –11.5%
Total gross merchandise Volume in auctions –42.5 Crores
Total net conversion in terms of value in auctions –36.12 Crores i.e. 85%
Total net conversion in terms of vehicles sold in auctions -14004 i.e. 91%