E-Marketing-Features-Importance-Benefits.pptx

Marketing managment

1. E-Marketing: Features, Importance, Benefits E-marketing, or digital marketing, leverages online channels to promote products and services. It offers targeted reach, data-driven insights, and measurable results to help businesses connect with their customers more effectively.

2. Artificial Intelligence: Meaning, Importance, Features Meaning AI refers to the ability of machines to exhibit intelligent behavior, perceive their environment, and take actions to achieve specific goals. Importance AI is transforming industries by automating tasks, providing personalized recommendations, and generating valuable data-driven insights. Features Key AI features include machine learning, natural language processing, computer vision, and autonomous decision-making.

3. Virtual Reality Marketing: Meaning, Importance 1 Meaning VR marketing immerses customers in a fully digital, 360-degree experience, allowing them to interact with products and services in a more engaging way. 2 Importance VR marketing enhances brand awareness, creates memorable experiences, and provides valuable customer data and insights.

4. Consumerism: Evolution, Consumer Exploitation 1 Pre-Industrial Consumption was limited to basic necessities, with a focus on utility and functionality. 2 Industrial Revolution Mass production and advertising led to the rise of consumer culture and the desire for material goods. 3 Modern Consumerism Consumerism has evolved, with concerns about sustainability and ethical consumption becoming more prevalent.

5. Consumer Protection Act, Environmentalism Consumer Protection Act Legislation that safeguards consumer rights, ensuring fair practices and redressal mechanisms. Environmentalism A growing movement that promotes sustainable consumption and environmental conservation.

6. Marketing Ethics: Meaning, Features, Importance Integrity Honesty and transparency in all marketing practices. Social Responsibility Considering the impact of marketing on society and the environment. Customer-Centric Prioritizing the needs and well-being of customers.

7. Browser Push Notifications, Voice Search, Social Media Marketing Browser Push Notifications Timely and targeted updates that engage customers on their devices. Voice Search Optimizing content for voice-based queries to reach customers more conveniently. Social Media Marketing Leveraging social platforms to build brand awareness and foster customer relationships.

8. CASE STUDY: McDonald's Brand Positioning Fast, affordable, and convenient dining Digital Transformation Mobile app, online ordering, and self-service kiosks Sustainability Efforts Reducing plastic waste, using renewable energy, and sourcing sustainable ingredients

9. CASE STUDY: Walmart E-Commerce Innovation Walmart has invested heavily in its online platform, offering a seamless omnichannel experience for customers. Supply Chain Optimization Walmart's efficient logistics and distribution network enable it to offer competitive prices and fast delivery. Community Engagement Walmart actively supports local communities through philanthropic initiatives and disaster relief efforts.

10. CASE STUDY: Orchid Hotels Personalized Experiences Orchid Hotels focuses on providing tailored experiences for each guest, catering to their unique preferences. Sustainable Practices The hotels implement eco-friendly initiatives, such as solar power, water conservation, and waste reduction. Digital Transformation Orchid Hotels leverages technology to streamline operations, enhance guest services, and improve decision-making.