E retailing

Electronic retailing (E-tailing) is the sale of goods and services through the Internet. ... E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.

1. E-retailing Anand S Iyer

2. What is Electronic Retailing or E-tailing ? Electronic retailing (E-tailing) i s the sale of goods and services through the Internet. ... E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet WebPages, and product shipping centers. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-Retailing is a B2C (Business to customer) business model that executes a transaction between businessman and the end consumer.

3. Process of E-retailing or E-tailing

4. What to sell online ? Computer hardware and software Consumer electronics Office supplies Sporting goods Books and music Toys Health and Beauty Apparel and clothing Jewelry Cars Services Others

5. AIDA in E-Retailing AIDA is a direct mail marketing acronym. Attention – grab the visitor’s attention Interest – pique their interest in your product Desire – build desire for the product Action – Get them to follow a call to action

6. What opportunities does E-Retailing provides? E-Retailing opens up many doors for companies. E-Retailing provides a greater range of people to sell the products. This can lead to increase in profits and decrease in costs. The website can also lead to opportunities of better and cheaper sell through globalization.

7. How can products and service be made available to the global market? There are range of ways to make your website be well known by people . This includes: Using banners on other sites to advertise. Using word of mouth. Using social networking sites to advertise such as Twitter or Facebook to alert people when new product is available . If the funds are available use Television advertisement and Radio advertisement.

8. Essentials of E-Retailing Attractive business-to-customer (B2C) e-commerce model. Right revenue model. Penetration of the Internet. E Catalog – It is a database of products with prices and available stock. Shopping Cart - The customer select their goodies and fill shopping cart. Finally, as in real store , at the time of checkout, the system calculates the price to be paid for the products. A payment gateway – Customer makes payments through his/her credit card or e-cash. The payment mechanism must be fully secure.

9. Successful e-retailers across the world Amazon – www.amazon.in – Books Dell – www.dell.com – Computer hardware Marks and Spencer – www.marksandspencer.com – Clothing, gifts Boots – www.boots.com – High street Boots