ED GROUP PROJECT PPT (1).pptx on entrepreneur

pptonED

1. BANGALORE INSTITUTE OF TECHNOLOGY K.R. Road, V.V. Pura, Bangalore-560004 Department of Management Studies ENTREPRENUERSHIP DEVELOPMENT - 22MBA12 TOPIC –BUSINESS PLAN AND BUSINESS MODEL

2. SL NO. U SN NAME OF THE STUDENT PRESENTATION TOPIC 01 1BI23BA007 ANVITHA KINI FUTURE GOALS AND PROSPECTS 02 1BI23BA015 CHIRANTH D GOWDA STRATEGY AND IMPLEMENTATION SUMMARY 03 1BI23BA023 DIXIT R MARKET ANALYSIS 04 1BI23BA031 HARSHITH GOWDA SERVICE DETAILS 05 1BI23BA039 LIKITHA M PROJECT COST 06 1BI23BA047 MEGHA SHREE G MARKETING PLAN 07 1BI23BA055 NAYANA G R COMPANY DESCRIPTION SUBMITTED BY-

3. COMPANY DESCRIPTION The idea is to setup a food cart at fixed location wherein the full course healthy meals are offered all day along which includes – Breakfast, lunch, appetizers, and dinner. The main purpose it offers good food at a reasonable price which brings in homeliness feel to the customers. YENN SPECIAL Keep Guessing………….. "Prioritizing Your Health: Soda-Free and Fabulous"

4. Vision and Mission 1 Vision T o provide quality, authentic homebased foods to our customers in a convenient way in order to enhance the preferences of customers. “We exist to serve fresh, delicious food that satisfies the appetites of our customers.” 2 Mission To bring in happiness and comfort to the customers through the consumption of our food. The basic set of the business is at the location wherein demand and need for such comfort food is more and wherein already different players exist but might lack the quality, convivence as well continuity. And will operate all day long offering complete set of food services and 85% of our revenue can be estimated from the corporates, how would miss out on such delicious and healthy meals Executive Summary The idea is to setup a food cart at fixed location wherein the full course healthy meals are offered all day along which includes – Breakfast, lunch, appetizers, and dinner. The main purpose it offers good food at a reasonable price which brings in homeliness feel to the customers. 3

5. Market Analysis Target Market Identify customer demographics and preferences. Location Choose high-traffic areas and understand local regulations. Competitive Landscape Analyze other food trucks and nearby eateries . Market Trends Align menu with current food trends and seasonal demands. Industry Trends Align menu with current food trends and seasonal demands. Financials Estimate costs, revenue, and profitability. "Prioritizing Your Health: Soda-Free and Fabulous"

6. Marketing Plan Social Media Engagement Leverage social media platforms to build a strong online presence, engage with customers, and promote our brand and menu offerings. Community Partnerships Collaborate with local businesses, community organizations, and events to expand our reach and foster a loyal customer base. Promotional Campaigns Develop creative and engaging promotional campaigns, such as limited-time menu items, discounts, and social media contests, to drive customer interest and loyalty. Branding and Visibility Establish a strong and distinctive brand identity that is reflected in our truck's design, menu, and overall customer experience.

7. Buying Patterns 1 Peak Hours Identify the busiest times of the day when customers are most likely to visit the food truck, such as during lunch and dinner rushes. 2 Popular Menu Items Analyze customer preferences and purchasing patterns to determine the most popular menu items, which will guide our menu planning and food preparation. 3 Seasonal Trends Observe how customer buying habits and menu preferences shift with the seasons, and adapt our offerings accordingly to meet changing demands.

8. Service Details Food Preparation Our culinary team will prepare all dishes on-site using fresh, high-quality ingredients, ensuring optimal flavor and quality. Exceptional Service We will strive to provide our customers with a friendly, efficient, and attentive dining experience, ensuring their satisfaction. Sustainable Practices We are committed to eco-friendly and sustainable practices, such as using compostable serving materials and minimizing food waste. Mobility and Convenience Our food truck's mobility allows us to bring our delicious offerings to various locations, providing customers with a convenient dining option.

9. Strategy and Implementation Unique Menu Offer distinctive dishes; use local and seasonal ingredients. Customer Engagement Use social media for promotions and customer interaction. Prime Locations Park in busy areas; rotate locations for broader reach. Efficiency Optimize prep and serving processes to minimize wait times. Branding Create a strong brand identity with a catchy name, logo, and social media presence.

10. Project Cost and Future Growth Initial Startup Costs Rs.75,000 – Rs.100,000 Ongoing Operating Expenses Rs.3,000 – Rs.5,000 per month Revenue Potential Rs.5,000 – Rs.15,000 per month Future Growth Opportunities Expand to multiple locations, develop a catering service, or franchise the business model.

11. FUTURE GOALS AND PROSPECTS SUSTAINABILITY INITIATIVES TECHNOLOGY INTEGRATION MENU INNOVATION COMMUNITY ENGAGEMENT OPERATIONAL EXPANSION ENHANCED CUSTOMER EXPERIENCE HEALTH AND SAFETY MARKETING AND BRANDING MARKET GROWTH FLEXIBILITY AND MOBILITY LOWER OVERHEADS INNOVATION AND TRENDS TECHNOLOGY INTEGRATION SUSTAINABILITY COMMUNITY ENGAGEMENT FRANCHISING AND EXPANSION CUSTOMER EXPERIENCE RESILIENCE AND INNOVATION

12. Key partners Local suppliers, event organizers, community partners Key activites Food preparation, customer service, marketing, operations management Value prepositions Convenient, high-quality, and innovative cuisine; unique dining experience Customer relationship Personal, interactive, and responsive through social media and community engagement Customer segments Office workers, families, food enthusiasts, local residents Key resources Skilled culinary team, mobile food truck, inventory management system Channels Social media, local events, community partnerships, website Cost structure Food and ingredient costs, labor, fuel, maintenance, insurance, marketing Revenue streams Food and beverage sales, catering services, customer sales

13. THANK YOU