Editit- webalysis_marketing)research.pptx

marketing research template

1. D IGIT A L M A R K E T I N G P L A N "REVOLUTIONIZE YOUR DIGITAL PRESENCE WITH WEBALYSIS - YOUR PARTNER IN DIGITAL MARKETING." Visit Our Website: www. webalysis . com

2. A b o u t Us Webalysis is a top-rated digital marketing services company based in Udaipur. With a proven track record of success, we specialize in driving business growth through effective digital marketing campaigns. As we expand our services to the UAE, we are committed to empowering businesses in the region to thrive in the digital landscape. Contact us today for a free strategy proposal and experience the difference with Webalysis .

3. W h y Is It Important To H a v e A Digital Marketing P l an ? Having a Digital marketing plan is essential for all business that wants to succeed in today's highly competitive digital landscape. Here are some key reasons why having a digital marketing plan is important: Maximizes your resources Improves ROI E n h a n c e s c u s t o mer e n g a g e m e n t U n d e r s t a n d i n g of the target audience Provides a clear r o a d m ap Improve marketing performance

4. C o m p o n e n t s Of A Digital Marketing P l an Con te n t m a r k e t i n g Content marketing is a strategic approach to marketing that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. Mobile m a r k e t i n g Mobile marketing is a digital marketing strategy that focuses on reaching and engaging with consumers through their mobile devices, such as smartphones and tablets. Social m e d i a m a r k e t i n g Social media marketing is a digital marketing strategy that involves using social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to promote a brand, product, or service. S e a r c h e n g i n e optimization Search engine optimization (SEO) is a digital marketing strategy that focuses on optimizing a website and its content to rank higher in search engine results pages (SERPs). W e b analytics Web analytics is the process of collecting and analyzing data about website visitors and their behavior in order to understand how they interact with a website and its content

5. C o n t e n t Marketing Target audi enc e g r o w t h It involves identifying new potential customers who share similar characteristics and interests with the existing target audience and developing strategies to reach and engage with them. N e w leads Generating new leads is a crucial aspect of digital marketing, as it helps businesses to expand their customer base and increase their revenue H i g h e r c u s t o m e r e n g a g e m e n t It involves creating and sharing content that is valuable, relevant, and engaging to customers, and developing strategies to encourage them to interact with and share that content More loyal c us tom er s Loyal customers are essential for the long- term success of a business, as they provide a steady stream of revenue and help to build a positive brand reputation. Re- e n g a g i n g passive c l ients Re-engaging passive clients is important for businesses because it can help to reactivate dormant revenue streams, increase customer retention rates, and prevent customer churn

6. Mobile Marketing Mobile marketing refers to the process of promoting products or services through mobile devices such as smartphones or tablets. It has become increasingly important in recent years due to the widespread adoption of mobile devices and the shift towards mobile- first digital experiences. Some common tactics used in mobile marketing include mobile- friendly website design, SMS or MMS marketing, mobile app advertising, location- based marketing, and mobile search engine optimization (SEO). Mobile marketing allows businesses to reach customers wherever they are, at any time, and deliver personalized and relevant content based on their location, preferences, and behavior. Mobile marketing can help businesses to increase customer engagement, drive more traffic and sales, and improve the overall customer experience.

7. Social Media Marketing Social media marketing is the process of promoting a brand, product, or service through social media channels such as Facebook, Instagram, Twitter, LinkedIn, and others. It has become an essential part of digital marketing, as social media platforms have a large and engaged user base and offer powerful targeting and advertising capabilities. Some common tactics used in social media marketing include creating and sharing valuable content , engaging with followers and customers, running social media ads , using influencers to promote products or services, and tracking and analyzing performance metrics. Social media marketing allows businesses to connect with their customers on a personal level, build brand awareness and loyalty, and drive traffic and sales to their website or other digital channels.

8. S e a r c h E n g i n e Optimization Search engine optimization (SEO) is the process of optimizing a website or online content to increase its visibility and ranking on search engine results pages (SERPs). It is an essential component of digital marketing, as it can help businesses to attract more organic traffic to their website, increase brand awareness and credibility, and drive conversions and sales. Some common tactics used in SEO include keyword research and optimization, creating high-quality and relevant content, optimizing website structure and design, improving website speed and user experience, and building high-quality backlinks. SEO allows businesses to reach customers at the exact moment when they are searching for products or services related to their business, and deliver targeted and relevant content based on their search intent.

9. W e b Analytics Web analytics is the process of collecting and analyzing data about website visitors and their behavior in order to optimize website performance and improve user experience. Web analytics tools can provide businesses with insights into how visitors interact with their website, including which pages they visit, how long they stay, and what actions they take. By analyzing this data, businesses can identify areas for improvement, optimize website design and content, and measure the success of their digital marketing efforts. Some common metrics used in web analytics include website traffic, bounce rate, time on page, conversion rate, and click- through rate (CTR). It also allows businesses to make data- driven decisions, and to continuously improve their website and digital marketing strategy over time

10. O U R SERVICES We offer a wide range of digital marketing services that are tailored to meet the specific needs of our clients. Our services include: WEBSITEDEVELOPMENT Our team of expert designers and developers creates custom websites that are visually appealing, user- friendly, and optimized for search engines. SEO We use the latest SEO techniques to improve the visibility of our clients'; websites on search engines and drive organic traffic to their sites. SOCIAL MEDIA MARKETING Our team of social media experts creates and manages social media campaigns across all major social media platforms to increase brand awareness, engage with customers, and drive traffic to our clients' websites. CONTENT MARKETING We create high-quality content that engages and informs our clients' target audiences, including blog posts, infographics, videos, and more. EMAIL MARKETING We create and manage email marketing campaigns that help our clients reach their target audiences with targeted messages and drive conversions. PAID ADVERTISING (FB / INSTA ADS CAMPAIGN AND PPC) We create and manage effective PPC campaigns that help our clients achieve their advertising goals while staying within their budget.

11. W e b s i t e D e v e l o p m e n t "PayPal, credit Ecommerce (Online Payment Integration card, stripe, apple, etc.") Live Chat Integration Backup, Cloning & Migration Data & Website Migration Web Development W E B Customization & Integration Web Support & Maintenance Package Extension Development & many more. Full website creation Fully functional custom or WordPress website Modern Design Easy Navigation Fully Responsive Setup Payment Gateway Social Media Integration On- Page Optimization (SEO) Speed Optimization Email Marketing Integration Professional and Mobile Friendly design & SEO Structured Booking & Appointment features

12. Paid Advertising Create FB/IG Advertising Precise Audience Setup Eye Catching Ad Copies Manage and Optimize ads Pixel Installation and Tracking Research, Plan & Strategy Custom / Lookalike Audience Conversion API setup A/B Testing Reporting Set up of a Complete PPC, Search Campaign in Google Ads (AdWords) From Scratch. Keywords Research (Short & Long Tail) Negative Keywords In Order To Exclude Unwanted Traffic Single- Themed Ad Groups Ads Development (Responsive Ads) Conversion Action and Tag Setup To Track Leads/Sales In Google Ads (Gig Extra - Separate Service) Location Targeting Relevant Ad Extensions To Enhance Ad Copies Targeting Relevant Audiences & Demographics Manual Bidding To Achieve Low CPC

13. S e a r c h E n g i n e Optimization On page seo Off page seo technical seo Meta Description keyword research title optimization h1, h2, h3 tags image alt tags page audit backlinks schema markup all pages optimization seed keywords ideas search volume cpc kc level competitor analysed advanced seo audit report Page Speed (Mobile+Desktop) Google Search Console Google Analytics

14. Social Media Marketing Managing all Social Networks Initial consultation Corporate Branding Social Media Profile Optimization 20 Posts per month Account Management Publishing or Scheduling 16 Hours of Engagement Monthly Reports Social Media Calender Extensive hashtag research Keyword Research/Tagging Research Dedicated relationship manager Daily Monitoring 02 30 Seconds Videos Pixel Setup Copy Writing English & Arabic Facebook & Instagram Ads Management

15. Em a i l Marketing Email Newsletters Transactional email Promotional Emails Retention Emails Welcome Series Abandoned Cart Reminder Browse Abandonment Post Purchase Follow up Review Request Flow Delayed Abandoned Cart Reminder Customer Wingback Cross- Sell / Up- sell Back In Stock Flow VIP Flow Order Confirmation Shipping Confirmation

16. STEP 01 We conduct in- depth research and analysis to understand our clients' target audience, their competitors, and their marketing goals. STEP 02 Based on our research and analysis, we develop a comprehensive digital marketing strategy that includes all of the services that our clients need to achieve their marketing objectives. STEP 03 Our team of experts implements the strategy using the latest digital marketing techniques and tools. STEP 04 We monitor the performance of our clients' digital marketing campaigns and make adjustments to ensure that they are achieving their objectives. RESEARCH AND ANALYSIS STRATEGY DEVELOPMENT IMPLEMENTATION MONITORING AND OPTIMIZATION We follow a comprehensive process to ensure that our clients' marketing objectives are met: OUR PROCESS

17. FEW RESULT

18. SOCIAL MEDIA MARKETING PACKAGES ( Premium ) Flourish AED3,000/ Monthly (PRO) Grow AED 2,000/ Monthly ( Basic) Build AED1,250/ Monthly 🌟 Get started with our affordable Basic package! 🌟 Initial consultation and corporate branding. Social media profile optimization and engaging posts. Account management, monthly reports, and Facebook ad management. Personalized support and regular communication. 🌟 🌟 Turbocharge your growth with our PRO package! 🌟 Comprehensive consultation and corporate branding. Optimized social media profiles and captivating posts. Account management, monthly reports, and Facebook ad expertise. Personalized support, Zoom meetings, and 24/7 assistance. 🌟 🌟 Unlock your business's full potential with our Premium package! 🌟 Customized consultation and strong corporate branding. Enhanced social media profiles and premium content. Account management, detailed reports, and expert Facebook ad management. Personalized support, Zoom meetings, and 24/7 availability. 🌟

19. SOCIAL MEDIA MARKETING PACKAGES ( Basic) Build Monthly calendar for easy planning and content management. 2 Social media Networks 12 attractive and engaging posts tailored to your audience. SM Account management including write Content ,publishing or scheduling of posts. Monthly reports to track your social media performance. Effective management of 2 Facebook ads to boost your reach. Personalized WhatsApp group for seamless communication. Monthly Zoom call meeting to discuss progress and strategy. 24/7 support for any assistance or queries. 🚀 Kickstart your online presence with our affordable package! 🚀 Initial consultation to understand your goals and audience. AED 1,250/ Monthly 🚀 Cohesive corporate branding for a professional identity. 🚀 Optimize your social media profiles for a strong impact (For more than 2 Ads 20% of the budget will be charged)

20. SOCIAL MEDIA MARKETING PACKAGES (PRO) Grow AED 2,000/ Monthly 16 attractive and engaging posts that captivate your audience. 2 Instagram Reels to leverage the power of video marketing. Monthly calendar for organized content planning. SM Account management including publishing or scheduling of posts. Pixel setup to track conversions and retarget your audience. Monthly reports to analyze your social media performance. Expert management of 4 Facebook ads to drive targeted traffic. Personalized WhatsApp group for real- time communication. Monthly Zoom call meeting to discuss progress and strategy. 24/7 support for immediate assistance. (For more than 2 Ads 20% of the budget will be charged) 🚀 Supercharge your growth with our PRO package! 🚀 Devise a powerful digital marketing strategy through an initial consultation. 🚀 Elevate your brand's recognition with corporate branding. 🚀 Maximize your online presence through social media profile optimization.

21. SOCIAL MEDIA MARKETING PACKAGES ( Preimum ) Flourish AED 3,000/ Monthly Up to 20 premium posts per month that captivate your audience. 4 engaging Instagram Reels to enhance your social media presence. SM Account management including publishing or scheduling of posts. Monthly reports to monitor your social media growth and impact. Social media calendar, extensive hashtag research, and keyword research for optimal visibility. Daily monitoring of social media channels for quick response. Pixel setup to track conversions and retarget your audience. Expert management of 4 Facebook ads to drive targeted campaigns. Personalized WhatsApp group for direct and efficient communication. Weekly/monthly Zoom call meetings for in-depth strategy discussions. 24/7 support to address your queries promptly. (For more than 2 Ads 20% of the budget will be charged) 🚀 Kickstart your online presence with our affordable package! 🚀 Initial consultation to understand your goals and audience. 🚀 Cohesive corporate branding for a professional identity. 🚀 Optimize your social media profiles for a strong impact

22. SEARCH ENGINE OPTIMIZATION PACKAGES Pre- Optimization Website Analysis Competitor Analysis Keyword Research & Analysis Baseline Ranking Check Duplicate Content Check Google Penalty Check Back Link Analysis (if required) ON-PAGE OPTIMIZATION ACTIVIES OFF-PAGE OPTIMIZATION ACTIVITIES Monthly Website Analysis Reports Monthly Keywords Ranking Report CUSTOMER SUPPORT Email Zoom Chat RESEARCH AND ANALYSIS ( Basic) Build Monthly Package - AED 2,000/Month No. of keywords - > Upto 10 Backlinks (per month) - > 20 (PRO) Grow Monthly Package - AED 3,000/Month No. of keywords - > Upto 20 Backlinks (per month) - > 40 ( Preimum ) Flourish Monthly Package - AED 5,000/ Monthly No. of keywords - > Upto 50 Backlinks (per month) - > 60 Pre- Optimization Website Analysis Competitor Analysis Keyword Research & Analysis Baseline Ranking Check Duplicate Content Check Google Penalty Check Back Link Analysis (if required) ON-PAGE OPTIMIZATION ACTIVIES OFF-PAGE OPTIMIZATION ACTIVITIES Monthly Website Analysis Reports Monthly Keywords Ranking Report CUSTOMER SUPPORT Email Zoom Chat RESEARCH AND ANALYSIS Pre- Optimization Website Analysis Competitor Analysis Keyword Research & Analysis Baseline Ranking Check Duplicate Content Check Google Penalty Check Back Link Analysis (if required) ON-PAGE OPTIMIZATION ACTIVIES OFF-PAGE OPTIMIZATION ACTIVITIES Monthly Website Analysis Reports Monthly Keywords Ranking Report CUSTOMER SUPPORT Email Zoom Chat RESEARCH AND ANALYSIS

23. GOOGLE - PPC ADS PACKAGES Google Account Setup Campaign Set up Keyword Research (20 to 30) Landing Page Selection Banner Ads Geo Targeting Setup Setup Conversion Tracking Code Text Ads Landing Page Optimization Keyword Bid Optimization CTR Analysis Ad Copy Optimization Weekly Campaign Performance Report Advanced Reports Work Reports Monthly Personalize WhatsApp Group Monthly Zoom Call Meeting ( Basic) Build Monthly Package - AED 1500/Month (PRO) Grow Monthly Package - AED 2,000/Month ( Preimum ) Flourish Monthly Package - AED 3,500/ Monthly Google Account Setup Campaign Set up Keyword Research (40 to 50) Landing Page Selection Banner Ads Geo Targeting Setup Setup Conversion Tracking Code Text Ads Keyword Bid Optimization (2) Remarketing Ad Landing Page Optimization Keyword Bid Optimization CTR Analysis Negative Keywords + Ad Extensions+ Bid Adjustment Ad Copy Optimization Weekly Campaign Performance Report Advanced Reports Work Reports Monthly Personalize WhatsApp Group Monthly Zoom Call Meeting Google / Bing Account Setup Campaign Set up Keyword Research (60 to 80) Landing Page Selection Banner Ads Geo Targeting Setup Setup Conversion Tracking Code Text Ads Keyword Bid Optimization (4) Remarketing Ad Interest - based Ad Placement Sites Targeting Landing Page Optimization Keyword Bid Optimization CTR Analysis Negative Keywords + Ad Extensions+ Bid Adjustment Ad Copy Optimization Weekly Campaign Performance Report Advanced Reports Work Reports Monthly Personalize WhatsApp Group Monthly Zoom Call Meeting

24. C [email protected] Webalysis offers extensive expertise in delivering comprehensive digital marketing solutions that enable businesses to establish a strong foundation, foster growth, and achieve sustained success in the long run. Get outstanding interactive support from our expert team. Book your free consultation today for exceptional results. C o n t a c t Us [phone] WWW.Webalysis.com