Effectiveness of the corporate brand.pptx

Effectiveness of the corporate brand in marketing

1. Effectiveness of the corporate brand Dr. Florence Muheebwa P. 0772 036996 [email protected]

2. Developing a strong corporate brand typically involves working closely with a team to closely evaluate the company's missions, values, vision, goals and purpose. From there, you can develop strategies to effectively communicate the brand's message to build meaningful connections with your audience.

3. Follow these steps to make the corporate brand effective : 1. Discuss the company's goals, vision and mission Before you can implement any branding strategies, it's important to understand what you'd like your materials and messaging to display. Work with management and leadership teams to discuss your achievement goals for the company in both the short and long term. Discuss the company's mission and vision statements, along with its values, to ensure your goals align well with the company's overall purpose. Understanding what the leadership team aims for the company to achieve helps you create more accurate messaging and materials to demonstrate this.

4. 2. Conduct a brand audit Performing a brand audit typically entails closely reviewing its current messaging, image and identity. There are different elements that make up a brand and its image, including its website, marketing collateral and sales materials. Try to carefully review any materials your audience eventually sees to determine which ones accurately represent your brand's purpose, goals, vision and mission. You can then identify improvement areas to strengthen in order to better represent and demonstrate your brand accurately and positively.

5. 3. Survey the employees Since the employees regularly contribute work to the company, it can increase their motivation to submit quality assignments if they believe in the company and relate to its purpose. Gain their input on the brand's strategy by distributing surveys or questionnaires that ask how team members view the company and the values they believe you should communicate in your promotional materials. Example questions you could ask employees in your survey could be: What do you believe is unique about our company and brand? What made you want to work at this company over others? Why should customers choose our company over competitors? How does our customer service stand out from the rest? What do you believe is the sole purpose of our company? How does our business impact the lives of our customers ?

6. 4. Research your target audience The way you convey your brand and its messaging can depend on your target audience. It's important to regularly conduct research on who your audience is, the way they consume content and any values or causes they possess. This helps you communicate your brand and its identity in a way they can relate to and better understand. You can also learn about their industry challenges, goals and needs. This helps you better convey how your product or service can help improve their lives to increase your connection, build stronger trust and stand out from competitors.

7. 5. Develop a brand strategy and style guide You can use the feedback from staff members to create a brand strategy that accurately represents and showcases your brand's identity. After reviewing your brand's current materials, you can highlight areas to change and start building strategies that implement these fixes. You can create a style guide that explains your brand's purpose, messaging and image. This can detail how you choose to display your brand and instruct employees on how to represent your brand as well. When employees are creating sales or marketing materials, they can quickly review your style guide and strategy to better understand how they should communicate to the audience in a consistent, positive and on-brand manner

8. How brand identity is reinforced within an organization

9. Form Your Visual Signature Humans are visual creatures. Our memories are deeply tied to what we see. We associate moments and feelings to colors, images, scenes. So, usually, when we talk about brands or companies, the    first image that comes to the mind is the logo. Your logo will be an intrinsic part of your identity . It will appear on emails, stationery, ads and anything that connects to your company. It must reflect the personality of your brand. Is it fun, creative and active?Or is it more subdued, minimalist and classic? Take the time to conceptualize your logo and, if you are able, hire a professional to design it.

10. Take note that your logo should reflect the company’s colors and your chosen typeface. Choosing your company colors is as important as conceptualizing your logo. Most people base their decisions on emotion. Apart from this, color psychology has been widely used in branding and marketing. Consider what emotions you want your target audience to feel. Make sure that the chosen emotion also fits your brand’s identity. The other element of your logo is the typeface.

11. Fonts carry layers ofsubliminal communication  and meaning, much like color. Do you want your brand to exude strength and power? Consider a typeface with sharp and angled edges. Soft and graceful? Cursive might work well. Make sure that, like color, your chosen typeface matches your brand’s identity. As a final touch, create your company’s tagline or slogan. Your tagline must be short, simple, and consistent with your brand’s identity. If you’re having trouble with the design, consult with SlideGenius today. Branding is one of the areas we specialize in .

12. Content Is King Once you have formed your visual signature, another avenue to reinforce your brand is to create a steady stream of content on all your company’s channels. Content is essential in your public relations, enabling the audience to know you better through blog posts, articles, white papers and other media such as videos and photos. To create quality content, you have to determine your brand’s voice first. Is it friendly? Professional? Technical? Like your visual signature, your brand’s voice must match your brand identity so that your target market can relate and trust you more. Once you have decided on a voice, use it to create your content, whether it be written, photos, or video. Keep it relatable but significant, whether in inspiring brand loyalty or upselling your services .

13. Social Expression Finally, utilize social media to closely engage with your audience using your brand voice. Imprint your brand identity on your social media accounts. Utilize your logo, tagline, colors. Write and promote posts that align with your identity. Use your brand voice to converse with the audience. Social media allows you to encourage conversation, providing a platform to promote and reinforce your identity to the world.

14. Find A Design Agency That Supports Your Brand Identity Remember that you are telling your brand’s story. Integrate the elements of your brand’s identity in everything you do, whether it be on social media, presenting to a client, or talking to a large audience. Consistency is important, and in time your brand image will develop organically and inspire a loyal following. At SlideGenius , we help businesses reinforce their brand identity and shape their brand image through presentations, content, and imagery. We have helped thousands of people create dynamic PowerPoint presentations that bring your value to the forefront while elevating your brand identity. We’ve helped people raise more than $500 million over the years. We can help you, too. Reach out to find out to find out if you can help.