effects of mass media.pptx

Effects of mass media on society

1. Effects of Mass media

2. Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. What is Mass Media ?

3. Basic functions of Mass Media Informative Educational Entertaining Advertising

4. Mass media and Democracy Now let’s see how mass media like newspapers, radio and television play the role of acting as a bridge between the government and the people. Let us consider an example. The government decides that the prices of petrol and diesel will either be increased or decreased. That decision needs to be conveyed to the people. This is done by the media. The media not only inform people about it but also explain the effect of that decision taken by the government on the people .

5. Let’s take another example. The agriculture department of your state or the Indian Agricultural Research Institute develops a new improved, high yielding strain of wheat or rice. Farmers should be given information about the new variety, how it has to be used or what benefits they would get if they use it. Here again, it is the media that does this. But how does the media do this? Different forms of mass media such as print media, radio, television, traditional media and the internet are used to disseminate information. You will learn about this in detail in the subsequent modules.

6. FUNCTIONS OF MEDIA Mass Media Can Help in Change Mass Media have made the World Smaller and Closer Mass Media Promotes Distribution of Goods

7. MEDIA ETHICS Accuracy Confidentiality Protection of sources Right to privacy No vulgarity or obscenity

8. Positive effects of mass media Media provide news and information required by the people. Media can educate the public. Media helps a democracy function effectively. They inform the public about government policies and programmes and how these programmes can be useful to them. This helps the people voice their feelings and helps the government to make necessary changes in their policies or programmes. Media can entertain people. Media can act as an agent of change in development. Media has brought people of the world closer to each other. Media promote trade and industry through advertisements . Media can help the political and democratic processes of a country. Media can bring in positive social changes .

9. Negative effects of mass media The traditional culture of a country is adversely affected by mass media. Entertainment has become the main component of mass media. This affects the primary objectives of media to inform and educate the people. Media promote violence. Studies have proved that violence shown on television and cinema have negative effects on children. Mass media promote the desire in people to buy and own products that are advertised through the media but which may not be essential for them.

10. Conclusion In conclusion, we have absolutely no control over the media. It plays a constant role in our daily life. We are manipulated and influenced in our appearance, beliefs, desires and opinion. The media has formed our physical environment in which advertisement posters decorate our buildings, walls and transportation system. This of course has changed within the development of mass media and will continue to change in the future