They also equate to power and strength. Tall Building Pillars Columns
Black - authority White – innocence and purity Red – passion, anger, and appetite Green – wealth, nature, relaxing Blue – peace, royal Purple – luxury, wealth, sophistication
Principles of Design
Balance SYMMETRICAL BALANCE Formal Balance Mirror Image Easy to appreciate and create
Asymmetrical Balance Informal Balance Visual weights are equal Elements differ on each side of the axis
RADIAL BALANCE All parts are balanced and repeated around a center point.
SCALE AND PROPORTION Both are closely related. Relate to size and shape of things. Proportion refers to the relationship of one part to another or to the whole. Scale deals with the absolute size, character and visual weight of an object or space compared to other objects in the same space.
RHYTHM The design principle of rhythm is based on the repetition of elements in space and time.
Focus/Emphasis Emphasis in design is used to create focal point in design.
Contrast Putting two elements in opposition to one another.
Unity & Harmony Unity is achieved when all the different elements is a design work together to create a unified whole.