Elevator Pitch aims at enabling you to connect with people in the least possible time. They learn about you, what you do and how you can make a positive difference to them.
How to Make an Introductory Elevator Pitch
Grab their attention. Open your elevator speech with something
captivating and relatable. For instance, identify a common industry
pain point they’ll be familiar with.
Spark curiosity. Tell them you’ve found a solution to that very
problem.
Summarize what you do. Then say how you do it and what’s the
outcome.
Be ready for more questions. A good elevator pitch is an invitation
to a conversation, not an ad slogan.
Have a business card at hand. If the person you spoke with wants to
continue the talk later, handing a business card will be much more
professional that just giving your phone number.
I’m a sales executive with over 10 years of experience leading
automotive sales teams to victory and delivering
extraordinary sales results.
“That sounds amazing, Jerry, congratulations!” (Euphemism
for: “You’ve just bored me to death.”)
It’s the hundredth time today they hear someone droning on
about being an X with Y years of experience in Z.
How about doing this instead?
I’m sure you’ve heard that famous sales statistic: 80% of sales are made by
the top 20% of salespeople. [Grabbing attention by identifying the
industry problem]
“Yeah, that’s correct.”
I’ve decided to take advantage of it to skyrocket the sales my team
generates. [Sparking curiosity]
“Oh, how’s that?”
I introduced a peer-to-peer learning program where top performers share
their expertise with others [What you do] through curated content and
“learning weeks.” [How you do it] In 6 months, my team started
generating sales 120% above company average. [What’s the outcome]
“Jerry, I’m sure we could use such a learning scheme at our organization!
But tell me—what’s in it for those top-performing salespeople?”
[Now it’s time to keep the conversation going!]