Empathy_Map_Canvas_Mary_Elaine_Perez.pptx

an empathy map is a tool that helps you discover how your target audience thinks, feels, and behaves so you can better understand their wants and needs. The map typically includes four quadrants: think and feel, say and do, see, and hear.

1. Empathy Map Canvas Mary Elaine Perez

2. Says Thinks Does Feels Pain Points Needs I struggle with balancing my school work and extracurricular activities. I need better organization tools and a more efficient way to manage my tasks. Attends classes, participates in extracurricular activities, and completes homework. Overwhelmed by the heavy workload and physical strain from carrying heavy books. Long commutes, understanding complex material, physical discomfort, and time management issues. Access to tutoring, online resources, study guides, collaboration opportunities, and a conducive learning environment.