ENHANCING GUEST SATISFACTION THROUGH OPTIMIZEd TRANSPORTATION SERVICES IN THE HOSPITALITY SECTOR.pptx

pre oral defense presentation

1.   ENHANCING GUEST SATISFACTION THROUGH OPTIMIZEd TRANSPORTATION SERVICES IN THE HOSPITALITY SECTOR Glaiza Shaira A. Sagun Sheena Pearl A. Rogero Angelo R. Ricasio Mark Gel A. Rocero Ryan S. Ramiro Rex Marie Royo

2. BACKGROUND OF THE STUDY Guest satisfaction is a key factor in the success of any hospitality business. When guests have positive experiences, they are more likely to return and recommend the establishment to others, fostering loyalty and positive word-of-mouth. Hotel transportation services are crucial in shaping the overall guest experience. Efficient transportation services involves organizing guest transfers, and planning travel for events or tours the to ensure timely and convenient arrivals.

3. BACKGROUND OF THE STUDY The connection between good hotel transportation services and guest satisfaction is undeniable. Positive interactions between staff and customers lead to better experiences, increased loyalty, and positive word-of-mouth, all of which are vital for a business's success and reputation.

4. STATEMENT OF THE PROBLEM This study will be conducted to enhance the guest satisfaction through optimized transportation services in the hospitality sector. Specifically the study will provide understanding of the following: What is the demographic profile of the respondents in terms of:? Age; Gender; Location Origin; and Purpose of Visit What types of land transportation services do lodging hotels in San Fernando provide? What are the current satisfaction of the hospitality sector in terms of transportation services? What are those factors that affects the guest satisfaction in terms of: Waiting Time; Information Accuracy; and Transportation Services

5. STATEMENT OF THE PROBLEM 2. What types of land transportation services do lodging hotels in San Fernando provide? 3. What are the current satisfaction of the hospitality sector in terms of transportation services? 4. What are those factors that affects the guest satisfaction in terms of: Waiting Time; Information Accuracy; and Transportation Services

6. SIGNIFICANCE OF THE STUDY Hospitality Businesses in San Fernando, Romblon Local Government Unit Department of Tourism Department of Transportation Department of Information and Communication Technology Transportation Service Operators and Coordinators Local and Foreign Guests Future Researchers:

7. SCOPE AND DELIMITATION will employ a mixed-methods approach, combining both quantitative and qualitative methods. will focus on establishments in San Fernando, Romblon will aim to enhance guest satisfaction by optimizing transportation services within the hospitality sector p articipants will include key stakeholders from various hospitality establishments in San Fernando (hotel and resort managers, transportation owners/coordinators, frontline staff, and both local and foreign guests will be geographically limited to the municipality of San Fernando, Romblon

8. CONCEPTUAL FRAMEWORK Transportation Waiting Time Information Accuracy Transportation Vehicles Enhance Guest Experience Transportation Mixed Method Likert Scale Focus Group Discussion Survey Observation Hospitality Sector This conceptual framework outlines the inputs, processes, and expected outputs of the study, providing a structured approach to understanding and addressing the research objectives. It focuses on how reducing transportation waiting times, improving information accuracy, and optimizing transportation vehicle conditions in the hospitality sector can significantly enhance guest satisfaction experiences.

9. METHODOLOGY

10. RESEARCH DESIGN Mixed-method (Quantitative and Qualitative Approach) Survey and Interview

11. RESEARCH METHODOLOGY mixed-methodologies approach, integrating quantitative and qualitative data gathering methods Structured questionnaires Closed-ended questions semi-structured, in-depth interviews Focused groups observational studies involving site visits

12. POPULATION OF THE STUDY frontline employees, managers of lodge and resorts, guests who have recently used hospitality services, and coordinators of logistics.

13. SAMPLING TECHNIQUE P urposive sampling technique Random sampling

14. DATA GATHERING INSTRUMENT standardized questionnaires In-depth interviews Focus group discussion

15. DATA GATHERING PROCEDURE The data collection process for this project will employ a methodical and sequential strategy to obtain extensive data on transportation service in San Fernando, Romblon's hospitality industry. Firstly, a random sample of visitors, hotel and resort managers, transportation owner/coordinators, and front desk employees will get standardized surveys to collect quantitative data on areas for improvement, client happiness, and transportation efficiency. After the survey is distributed, frontline employees, transportation owner/coordinators, and managers of hotels and resorts will participate in in-depth, semi-structured interviews.

16. DATA GATHERING PROCEDURE Using interview guides, these interviews will delve further into the participants' experiences, difficulties, and solutions. Focus groups with chosen visitors and front-line employees will then be arranged to compile a variety of viewpoints and promote participatory conversation regarding the logistics of transportation.

17. STATISTICAL TREATMENT OF DATA Percentage Weighted Mean Four-point Likert Scale

18. Four-point likert scale Scale Statistical Limit Verbal Description Verbal Interpretation 4 3.26 - 4.0 Strongly Agree (SA) Very Important 3 2.51 – 3.25 Agree (A) Important 2 1.76 – 2.50 Disagree (D) Somewhat Important 1 1.00 – 1.75 Strongly Disagree(SD) Not Important