Enhancing Nonprofit Websites with AI Tools + Insights from the 2025 AI Benchmark Report [TSWL] [2025].pdf

In this webinar, attendees will discover how AI can transform nonprofit websites by improving personalization, streamlining content creation, and optimizing user experiences. Drawing on key insights from the 2025 AI Benchmark Report, which will highlight emerging trends and practical applications for AI in website management.

1. Enhancing Nonprofit
Websites with AI Tools +
Insights from the 2025
AI Benchmark Report
Tapp Network
03.04.2025
Hosts: Kyle Barkins, Tareq Monuar, Jason Spangler

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This session will be recorded
How to Participate

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Introductions
Kyle Barkins
Co-Founder
Tapp Network
Tareq Monuar
Web Developer
Tapp Network
Jason Spangler
Director of Business Development
Tapp Network

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How We Can Help You - Learn More Here

























AI Strategy
Start with a technology audit and
digital marketing game-plan to
accelerate your growth and market
share within your sector.
AI Integration &
Migration
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
E- Commerce
We deploy the transactional services
and software you need to increase
sales across all your audience touch
points.
SEO and Content
Marketing
Build bridges and knock down silos
with simple and painless CRM
integrations and migrations that are
seamless to your team.
CRM - HubSpot
Implementation
Ensure a smooth and successful
transition from an alternative solution
to HubSpot, without all the
headaches.
Creative and Branding
Make your brand stand out from your
competitors to reach the right
customers with the right message.
Web and APP
Development
With our 20+ years of experience, we
know your 24/7 salesperson must be
beautiful, functional, and optimized
for your goals.
Sales Enablement
We can help you close the loop
between your marketing and sales
teams—and more desirable deals.
Inbound Marketing
We provide the complete solution to
increasing leads, revenue, and brand
authority as a Platinum Hubspot
Partner
Social Media Marketing
One of the most effective ways to
engage influencers, customers and
prospects to drive brand awareness,
followers, and sales

Paid Media
TAPP makes your budget go further
with a targeted approach to reaching
your buyer personas in search and
social.
Public Relations
Defining the right audience and
media channels to build regional and
national brand recognition as well as
thought leadership.

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The State of AI in Nonprofits:
2025 Benchmark Report
on Adoption, Impact & Trends
Download NOW

7. Agenda
➔AI Adoption Trends in Nonprofits
➔AI-Generated Content
➔AI-Driven SEO
➔Chatbots & Virtual Assistants
➔AI Agents & Workflow Automation
➔Must-Have AI Tools
➔Wrap-Up & Q&A

8. Why AI Matters
For Nonprofits

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Survey Overview
•Conducted in Q2/Q3 2024 with 1,026
participants.
•Participant breakdown: Small (<$1M budget)
vs. Large (>$1M budget).

10. Why We Conducted the
Survey
•AI is rapidly becoming a critical tool for
nonprofits.
•Many organizations are still exploring how
to adopt AI effectively.
•The survey provides benchmarks and
practical insights to guide nonprofits in
transitioning from exploration to actionable
strategies.
•Findings help TechSoup and Tapp Network
design education, tools, and services
tailored to nonprofits’ evolving needs.

11. Why AI Matters
●AI transforms nonprofit operations by:
○Boosting Efficiency: Automating repetitive
tasks and freeing up resources.
○Enhancing Community Engagement:
Improving constituent communication and
outreach.
○Elevating Fundraising: Leveraging data
insights for personalized campaigns.
●AI empowers nonprofits to amplify their
impact and deliver their missions more
effectively.

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How many of you have started exploring AI
tools for your nonprofit?
Show of Hands

13. The 2024 AI Landscape
For Nonprofits

14. ➔Many nonprofits are still in early adoption phases, with:
◆76% lacking a formal AI strategy
◆30% identifying financial constraints as a major
barrier

➔Despite these challenges, organizations see the
potential for AI to improve:
◆Efficiency
◆Fundraising
◆Operational workflows
➔Affordable solutions, leadership engagement, and
structured strategies are key to moving forward.

Overcoming Barriers to AI
Adoption in Nonprofits

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How Well Do Nonprofits Understand AI?

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●Adoption stages:
○26% of nonprofits have yet to use AI.
○42% rely on individual staff exploring AI tools.
○Only 7% have successfully adopted AI for
mission delivery.
●Popular early applications:
○Grant writing
○Content marketing
○Data analysis
●Minimal resistance: Only 1% of nonprofits oppose
AI.
How Are Nonprofits
Currently Using AI?

17. Website Personalization &
AI-Generated Content

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●Key Tools
○ChatGPT, Claude, Copy.ai, Jasper

●What You Can Create
○Blog Posts & Event Recaps
○Donation Page Appeals
○Volunteer Calls-to-Action
○“About Us” or Mission Statements

●Why It’s a Game-Changer
○Saves staff hours of manual writing
○Lets you quickly revise tone and style
○Offers limitless content ideas
AI-Generated Website
Content
Tareq

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Website Personalization & AI-Generated Content

20. Example:

21. AI-Driven SEO

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●Key Tools
○SEMrush ContentShake, Brandwell.ai,
autoblogging.ai

●What It Does:
○Auto-optimizes keywords & meta tags
○Suggests content topics
○Flags site improvements instantly

●Why It’s Great:
○Boosts visibility on Google
○Saves time on tedious SEO tasks
Attract More Donors with
Smarter Search Rankings

23. Example:

24. Chatbots & Virtual Assistants

25. 24/7 Engagement Without Extra
Staffing
●Key Tools
○Tidio, Zapier AI Chatbot, Botpress, Chatbot.com

●Main Benefits:
○Always-on Q&A, collects emails for your CRM
○Instantly answers routine donor and volunteer
questions
○Simple to embed on WordPress or any CMS

●Why It’s Great:
○Saves staff time, offers personalized guidance, and
scales easily

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Elevenlabs Conversational AI &
FREE ChatBot for nonprofits

https://www.chatbot.com/nonprofit/https://elevenlabs.io/conversational-ai

27. AI Agents & Workflow
Automation

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●Definition:
○AI Agents are mini “workers” that perform tasks—like
writing, summarizing, or analyzing data—based on
prompts or workflows.
○Key Tools: n8n, Make.com

●How They Help:
○Generate blog posts, social copy, or reports
automatically.
○Customize brand voice by analyzing your existing
content.
○Improve your website experience (e.g., chatbot Q&A,
content suggestions).

●Takeaway:
○AI agents act like digital assistants, creating
brand-aligned content or insights around the clock.
What Are AI Agents?

29. Powerful n8n Use Cases
Automate Brand-Voice Blogs: Pull your latest articles, learn the writing
style, and generate new drafts—ready to post as WordPress drafts.
RAG Chatbot: Embed a Q&A bot powered by your site’s content (stored
in Supabase).
Keyword-Based Posts: Enter a few keywords → AI builds full
WordPress drafts + images.
Live Updates: Whenever WP content changes, n8n refreshes AI
embeddings automatically.
Why It’s Great: Minimal setup, saves hours, and scales easily for future
needs.

30. Zero to Hero: The AI Arsenal That
Makes Anyone Look Like a Pro

31. AI Tools That Turn Beginners
into Pros
●Blaze.ai for Nonprofits: Enhances donor engagement and streamlines
operations with AI.
●Seomatic.ai Autoblogging AI: Automates content creation for a
consistent online presence.
●Simplified: Offers user-friendly AI design and content creation tools.
●Originality.ai AI Checker: Ensures content authenticity and originality.
●Galaxy.ai: Provides a suite of AI tools for text, image, video, and more, for
just $15/month.
●Hix Bypass: Humanizes AI-generated content to bypass AI detection.
●Perplexity AI: Generates visually dynamic content from research, ideal for
creating reports, articles, and guides with reliable sources.

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Hands-On Workshop

33. TechSoup AI Services

TechSoup and Tapp’s joint mission to empower nonprofits with AI tools.

34. AI Solutions to Transform
Nonprofit Operations
➔AI-Enhanced Websites: Improve accessibility,
optimize navigation, and enhance user experiences
for donors and stakeholders.
➔Data Optimization: Leverage AI insights to drive
smarter, faster decisions and actionable outcomes.
➔CRM & Donor Management: Automate workflows,
track engagement, and foster stronger donor
relationships.
➔Marketing & Fundraising Automation:
Personalize campaigns, improve outreach, and
grow your donor base using AI-driven strategies.

35. 35 © TechSoup Global. All Rights Reserved.
The State of AI in Nonprofits:
2025 Benchmark Report
on Adoption, Impact & Trends
Download NOW

36. AI Automation

37. AI Starter Package: Assessment,
Consultation, and Recommendation
Starting at
$975

The assessment and consultation help us understand your
organization's current technology and needs. This enables us
to create a two-page AI integration report with
recommendations for enhancing communications,
optimizing your website, and improving operational
efficiency. This offer provides:

•Review and initial assessment of your organization's
technology
•A 90-minute consultation that provides an overview of AI
technologies
•A report with recommendations to integrate AI into your
organization's communications and operations

Contact Us

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AI Services for Nonprofits – Monthly
Support Package
Starting at
$899/mo

A flexible package designed to meet your nonprofit's AI needs:
●AI Optimization: Enhance and refine your existing
systems to maximize efficiency with AI.
●AI Integration: Build AI-driven solutions into your
workflows and operations.
●AI Training: Empower your team with the knowledge and
skills to effectively use AI tools.
Tailored to support nonprofits at any stage of their AI
journey, from optimization to full system integration.
Team of
Subject Matter
Experts
Available
9am–8pm EST
No Contract.
Cancel Anytime.
Visit AI Services Site

39. Use Cases

Using AI in practice

40. Productivity:
Meetings/Meeting Minutes
OLD WAY
➔Secretary records notes by hand (struggles to
keep up and record salient points).

NEW AI WAY
➔AI tool dials into Zoom meeting to record call.
➔Automatically transcribes meeting.
➔Automatically summarizes meeting into bulleted
discussion items in text with links to jump to that
discussion in the video.
➔Some tools can even extrapolate action items
from discussion.

41. OLD WAY
➔Phone voice response systems that frustrate community members.
➔Websites that sometimes take time to find answers.
➔Chat bots act more like a search engine.
NEW WAY
➔A new generation of chat bots that are conversational (e.g.
answering questions vs. pointing to a link).
➔These systems get better with access to more training
data.Conversational chat can reduce incoming call volume.
➔Ex: 211, Taxes, Support, Awareness programs, Grant funding
➔Multi-lingual support
Constituent Support

43. https://share.synthesia.io/a07c
61a5-9b7f-4463-85e3-2389489
aeeb0

44. AI-Driven Applications

45. Personalized content sits at the heart
of every AI-driven omni-channel
experience.
Digital Experience Digital Commerce Digital Marketing

46. Any Questions?

47. Thank You!
Tapp Network
[email protected]
tappnetwork.com