ENTREPRENEURSHIP CLASSROOM OBSERVATION.pptx

ENTREP

1. ENTREPRENEURSHIP 2ND CO EJM IZOBELLE B. CABARLES

2. PERFECT ATTEN DANCE !

3. READY??? Monday 2023-03-27

4. OBJECTIVES Differentiate needs and wants Identify the commonly used branding strategies Develop their own brand name, logo and slogan Monday 2023-03-27 06/05

5. Complete the diagram. Fill in the missing information regarding the 4Ms of production. Activity 1: REVIEW 1.__________ 2.__________ 3.__________ 4.__________

6. Complete the diagram. Fill in the missing information regarding the 4Ms of production. Activity 1: REVIEW 1.20-manpower 2. 11-plant 3.16-machine 4.27-process

7. ACTIVITY 2: NEEDS MO TO. The class will be grouped into 5. Each team will have to choose a leader. Then, the leader will lead the team to choose and take at least 2 pictures showing needs on the level assigned to them.

8. ACTIVITY 2: NEEDS MO TO. The learners will send via Bluetooth the images they have chosen and put it in the blank slides. Each group will explain their answers.

9. ACTIVITY 2: NEEDS MO TO. During presentation, the group will provide example of products and services related to the level of need assigned to them. Example: LEVEL OF NEED PRODUCT/SERVICE SAFETY LIFE INSURANCE

10. PHYSIOLOGICAL NEEDS

11. SAFETY NEEDS

12. LOVE AND BELONGINGNESS

13. ESTEEM NEEDS

14. SELF-ACTUALIZATION

15. WORK AS A TEAM

16. PRESENTATION

17. Some Questions to Answer NEED?

18. Some Questions to Answer WANT?

19. Some Questions to Answer NEED VS . WANT?

20. Write your answers on strips of paper given to you. Why entrepreneurs must know the hierarchy of needs?

21. Source: www.gmanetwork.com

22. From the chosen color from activity2, the learners will think of a company, corporation or organization that they can identify from the color they have picked.   RED BLUE YELLOW GREEN ACTIVITY 3: COL O RS EVERYWHERE! ACTIVITY Time: 1 5 min

23. What is their slogan/ tagline? What is/are the product/s and service/s that they offer? What are its best attributes and qualities? ACTIVITY 3: COL O RS EVERYWHERE! ACTIVITY Time: 1 5 min

24. WORK AS A TEAM

25. PRESENTATION

26. You will guess the item with its correct product name.   Activity 3: GUESS ME? ACTIVITY Time: 1 min

27. Activity 3: GUESS ME? ACTIVITY Time: 5 min Ask:   What do you think lacks from these products? Will you buy these kinds of products? Will the consumers notice it or even remember it?Why ? How do you think will these products perform in sales? With your answers, what is brand? What does it do to the products?

28. ACTIVITY Time: 5 min

29. ACTIVITY Time: 5 min

30. ACTIVITY Time: 5 min

31. ACTIVITY 5: BRANDED NGA BA? Read the 2 situations given. Compare the two by using Venn Diagram.

32. SITUATION 1: The HONDA Motors produces motorcycles, cars, agricultural machine, grass cutters and lawn mowers. Each product line has different types and models but with HONDA name on it. For motorcycles, there are Honda TMX series, Honda wave series, Honda XR series and Honda Scooter. For the cars, there are Honda Odyssey, Honda Accord, Honda Civic, Honda-CRV and Honda VTEC.   SITUATION 2 : Procter& Gamble Philippines Inc, provides different brand names to its various product lines such as Joy, Tide, Downy, Pampers, Pantene, Head and Shoulders, Rejoice, Vicks, Max Factor, Safeguard, Ariel, Whisper and Oral B, among others. ACTIVITY 4: BRANDED NGA BA?

33. ACTIVITY 5: BRANDED NGA BA? HONDA provides lines of vehicle types and models Offers other products with the same BRAND NAME Both are corporation offering various products Both creates different products Both engages in branding strategy Both are large corporations Both are known to PH market P&G uses different brand name to its line of products P&G creates products uses in household and everyday use

34. ACTIVITY 5: BRANDED NGA BA? HONDA provides lines of vehicle types and models Offers other products with the same BRAND NAME Both are corporation offering various products Both creates different products Both engages in branding strategy Both are large corporations Both are known to PH market P&G uses different brand name to its line of products P&G creates products uses in household and everyday use UMBRELLA APPROACH HOUSE BRAND APPROACH

35. BRAND STRATEGY UMBRELLA APPROACH Umbrella branding — is a marketing practice that means launching a new product under a famous brand name. The goal of this strategy is to increase and widen a company's  market s cope . The term is also known as family branding.

36. BRAND STRATEGY HOUSE BRAND APPROACH Also known as individual branding  which means promoting every new product as a separate entity. It works well if a company promotes a product from a different category.

37. BRAND STRATEGY UMBRELLA APPROACH

38. BRAND STRATEGY HOUSE BRAND APPROACH

39. BRAND STRATEGY HOUSE BRAND APPROACH UMBRELLA APPROACH WHICH IS MORE EFFECTIVE?

40. BRAND EXTENSION STRATEGY LINE EXTENSION PRODUCT EXTENSION Line extension is a marketing strategy used to expand a product line. This can involve introducing new products that are variations of existing products, such as different flavors or sizes, or creating similar products that are related to the original product line in some way.

41. BRAND EXTENSION STRATEGY PRODUCT EXTENSION Product extension approach, a new product carries the brand name in a new category. The new or added products appear to be totally different from the old or existing product line.

42. BRAND EXTENSION STRATEGY LINE EXTENSION

43. BRAND EXTENSION STRATEGY PRODUCT EXTENSION

44. ??? Why is it important to have brand extension strategy? Give specific positive effects of brand extension strategy to the company.

45. ??? Questions?

46. PRACTICE TIME: Lets do this orally. NEEDS LEVEL OF NEEDS WANTS BRAND (IF APPLICABLE) EXAMPLE: FOOD PHYSIOLOGICAL SPAGHETTI MCDO

47. PART II Choose 1 particular product. Determine whether the company advertises the features, benefits or values of the product. Write your answer in the ff format.

48. Product Category Brand Name Company Quality being advertised Example:       Milk Product ABC Powdered Milk XYZ Company Easily dissolved, very nutritious INDEPENDENT PRACTICE:

49. ASK: Why does the quality being advertised of a specific brand important? What implications it do to the product?

50. ACTIVITY 6: (10 mins) DRAFT AND CRAFT Write in a manila paper your own company’s logo, tagline and its brand. Highlight the feature that you wanted your customers to remember about your product and company. Rubrics: Content- 25 Organization-25 Creativity/Originality-25 Timeliness- 25 Total: 100 points

51. WORK AS A TEAM

52. ACTIVITY 6: (10 mins) DRAFT AND CRAFT Write in a manila paper your own company’s logo, tagline and its brand. Highlight the feature that you wanted your customers to remember about your product and company. Rubrics: Content- 25 Organization-25 Creativity/Originality-25 Timeliness- 25 Total: 100 points

53. FASSSST TALLKK: “ A brand is ___________________

54. FASSSST TALLKK: Without the brand name, ___________________.

55. FASSSST TALLKK: “Needs or Wants?”- ______________________Why?---------------------------------

56. FASSSST TALLKK: “I’d rather buy _____________, than chose branded products.”

57. FASSSST TALLKK: Brand gives _________. “

58. FASSSST TALLKK: “Umbrella Brand or House Brand? Why?

59. FASSSST TALLKK: “Line Extension or Product Extension? Why?”

60. True/False ­­­­­­­­­­1. The satisfaction of human wants makes the human person survive. 2.The satisfaction of human needs provides pleasure and comfort to the human person. 3.Human needs are limited to a total of 5 levels. 4. People do not have the same level of needs. 5. The term brand refers to the name of the product only.

61. 6 . The brand name and the product itself are two important concepts in the practice of Entrepreneurship. 7. In the aspect of advertising cost, house brand approach is preferable than the umbrella approach. 8. When all the products of the entrepreneurial venture carry one brand name, the approach adopted is umbrella brand approach.

62. 9. Line extension approach uses the same brand name for the different variations of a product line. 10. Overextended brand names may create confusion among the consumers.

63. ASSIGNMENT: Look for a sample of Statement of Incom and Cash Flow. Identify its parts and functions. Send your answer via gmail, [email protected].