Environment analysis & Strategic management

Environmental Analysis is described as the process which examines all the components, internal or external, that has an influence on the performance of the organization.
Strategic management is the management of an organization’s resources to achieve its goals and objectives.

1. Environment Analysis & Strategic Management By Manas Dhibar

2. Environment Analysis Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organisation’s performance analysis entails assessing the level of threat or opportunity the factor might present.

3. Process of environmental analysis Scanning Assessing Monitoring Forecasting

4. Process Of Environmental Scanning Scanning :- for early signals of potential changes and trends in the general environment. Monitoring :- Observing scanned environmental changes to identify important emerging trends. Forecasting :- projections of outcomes based on monitored changes and trends. Assessing :- Determining the timing and significance of the effects of environmental changes and trends on the strategic management of the firm.

5. Strategic Management Strategic management  is the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

6. Strategic Management Process

7. Identif-ying organis-ation’s current mission, goals, strategi-es External Opportunities threats Internal Strengths weakness Formulate Strategy Implement Strategy Evaluative Strategy SWOT ANALYSIS

8. 1. Environmental Scanning Monitoring, evaluating and disseminating information from the environment to key people within the corporation. It scans both internal and external environment. Which includes strengths & weakness of internal environment and opportunities & threats of external environment. This is also called SWOT analysis. Strengths :- An organization's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. For eg ., patents,etc .

9. Weakness :- The absence of certain strengths may be viewed as a weakness. For eg :- lack of patent protection, a weak brand name, etc. Opportunities :- The external environmental analysis may reveal certain new opportunities for profit and growth. For eg :- removal of international trade barriers, etc. Threats :- Changes in the external environmental also may present threats to the organization. For eg :- emergence of substitute products, etc .

10. 2. Strategy Formulation Strategy formulation is the development of long-range plans for effective management of environmental opportunities & threats, in lights of corporate strengths and weakness. It includes defining the corporate mission, objectives, developing strategy & policy formulation. Mission :- The purpose or reason for the corporation’s existence. It tells who the company is, what they do as well as what they’d like to become . Objectives :- The end results of planned activity. They state WHAT is to be accomplished by WHEN. It Should be specific, measurable and obtainable . Strategy :- A strategy is a comprehensive master plan stating HOW the corporation will achieve its mission and objectives.

11. 3. Implement Strategy The process of putting strategies and policies into action through the development of: Programs :- statements of activities or steps needed to accomplish a single-use plan. Budgets :- statements of a corporation’s programs in dollar terms. Procedures :- systems of sequential steps or techniques that describe in detail how to perform particular tasks or jobs

12. 4. Evaluative Strategy The process of monitoring corporate activities and performance results so that actual performance can be compared with desired performance

13. Thank you